REACH CONSUMERS AT THE RIGHT TIME. 

Get more from your marketing. Connect to Canada in the platforms that make the difference.

Facing such dramatic and disruptive upheaval in our personal and professional lives, and the economy, it’s completely understandable that brands – and their custodians – may initially recoil and avoid delivering promotional messages beside pandemic-related news. However, this uncertainty also presents opportunity for you to demonstrate leadership, to show how you’re supporting Canadians and to strengthen your relationship with them in many meaningful ways. 

Audience insights

We’re seeing record-breaking readership from Canadians coast-to-coast, emphasizing that, when facing a crisis, Canadians turn to the source they trust the most. Our unrivalled coverage of domestic and international business, news and events mean we are the essential resource for people quickly adapting to the challenges of a deeply impacted global economy.

Canada's fastest growing
news publisher

Strong growth in Report on Business and Globe Investor

11.7 Million UVs
up 51%

Total views
up 94%

Total minutes
up 78%

Source: Comscore Media Metrix Multi-Platform, Mar/Apr 2020 avg
vs Jan/Feb 2020 avg​, *based on News/Information Top 10

Canada's trusts us for information, perspective and advice

Report on Business is Canada's fastest growing business site

Adults 18-34 up 70%

Women 18-34 up 92%

Men 18-34 up 49%

Adults 25-54 up 48%

Women 25-54 up 56%

Men 25-54 up 49%

Source: Comscore Media Metrix Multi-Platform UV growth,
March/April 2020 avg vs Jan/Feb 2020 avg

Strong growth in
Globe Alliance sites

20.2 Million UVs
 up 6%

Total Views
up 44%

Total Minutes
up 54%

Source: Comscore Media Metrix Multi-Platform,
Mar 2020 vs Dec 2019, Canada (Globe Alliance custom data)

The Globe is Canada's largest news brand

National weekly readership
– cume footprint

print/digital is 6.6 million

More readers in all key demographics
MOPEs and Senior Managers/Owners
Business Decision Makers
Business purchase Influencers
Household Income $100k+
A25-54 HHI $100k+

Source: Vividata Spring 2020

To gain insights into how Globe readers have adapted their e-commerce and shopping activities during the COVID-19 crisis, we deployed a survey to Globe Insiders, our audience intelligence panel of print and digital readers.

Explore highlights from the May 2020 study to inform how you can respond to consumer needs, during Canada’s recovery phase.

To access more of our in-depth audience insights and to learn how Globe Insiders research can inform your marketing strategy, please contact your Globe representative.

Build your marketing strategy

How businesses and brands respond to the pandemic will make or break their future potential. Marketing is playing a vital role in keeping companies connected to Canada. How are you ensuring your messaging resonates authentically and strengthens connections during these turbulent times?

More than ever, marketers can strategically, tactically and creatively guide the way. Explore these Globe and industry articles to access valuable insights and perspective, and to help determine the strongest plan for this new reality.

Industry resources

Globe Media resources

Opportunities to stay connected to Canada

Millions of people across our country – the business owners, and investors, the essential services workers, business people and parents working from home – need to hear from your brands. Your messages of hope, support, appreciation, and how you’re providing assistance to Canadians are more powerful in trusted news environments.

Explore our powerful opportunities for you to stay connected to your brand’s audiences, and contact us for expert guidance and flexible marketing options, along with strategic content and creative support for your communications.

Align with our highest-profile sponsorships

In addition to our vital news and business coverage, The Globe produces a broad spectrum of consumer-focused features that comprehensively explore professional and personal topics and interests. Running throughout the year, you can align with our highest profile sections and writers to create the strongest connection to your target audience – and achieve your campaign objectives.

Project Spotlight

Our platforms are ready. We are here to help.

We’ll keep you connected to your audiences, across our trusted, in-demand ecosystem that’s supporting the needs of your audience and keep them engaged with your brand.

Take the next step.

Get complete information about how our platforms and products will keep you connected to Canada.

WESTERN CANADA

1.604.631.6608
EMAIL US
WESTERN CANADA

TORONTO

1.866.999.9237
EMAIL US
NATIONAL, ONTARIO & MANITOBA

EASTERN CANADA

1.800.363.7526
EMAIL US
OTTAWA REGION, QUEBEC & ATLANTIC

USA AND INTERNATIONAL

1.212.426.5932
EMAIL US
OUTSIDE CANADA

GMGFTR

351 King Street East, Suite 1600
Toronto, M5A 0N1
advertising@globeandmail.com 

© 2019 The Globe and Mail. All Rights Reserved.

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