Magazine Advertising Specifications

Magazine Specifications

Welcome to the new Globe magazine specifications. Here, you’ll find complete information to help build, prepare and upload your advertising for Report on Business, Globe Style Advisor and Canadian University Report magazines.

Need inspiration first? Explore our advertising formats gallery.

Please read our most frequently asked questions section, designed to give you the most essential information, before you begin. If you’re still scratching your head, reach out and let’s chat.

I'm new to this. Where do I start?

You’re in the right place. Our new specifications are divided into 3 sections – Build, Prepare and Deliver your Advertising.
Build will give you our new page dimensions, with ad size tables to get the correct measurements for your creative. PLEASE NOTE: as of 2018, our page dimensions for Style Advisor have changed
Prepare provides information on getting a completed ad press-ready.
Deliver is all about sending your ads to us, with instructions for FTP upload, either using your own system or this site.
Have any questions? Please reach out to contact us – we’re happy to help!
Where can I find specs for Canadian University Report?

Canadian University Report uses the same printing specifications and advertising formats as Report on Business magazine.
Please use the information below to build your creative and submit it to our FTP.
Is Bleed or Trim needed in creating an ad?

For Report on Business magazine, bleed is required. Crop/Trim marks should be offset. Trapping is not needed.
For Style Advisor magazine, Bleed and Trapping is not needed.
How should I supply my material for publication, RGB, LAB, Spot…etc?

All high-resolution files need to be submitted in CMYK or B/W.
For ROB Magazine, Material will not be accepted if not supplied in the proper colour space. See our detailed information below for specifications.
For Style Advisor, if material is not supplied in the proper colour space, it will be converted without notification.
Why do I have to supply material with a ink density under 280%?

Our paper can only absorb so much ink without contributing to reproduction issues. The maximum total ink density is 280%
For Report on Business magazine, material will not be accepted if over 280% ink coverage.
For Style Advisor magazine, if material is supplied over 280% ink coverage, it will be converted without notification.
What kind of PDF should be submitted?

Please submit optimized PDF-X1a files, with thumbnail preview.
For Report on Business magazine, press ready files, with a minimum 300DPI.
For Style Advisor, press ready, with a minimum 266DPI.

Ready to begin? Let’s go!

Report on Business

Build your advertising

For readership information and our editorial calendar, please visit GlobeLink.ca/report-on-business-magazine

The following ad formats also apply to Canadian University Report magazine.

Standard Ad Formats

Ad Type	Live	Trim	Bleed	Diagram
* must build as two separate pages (1⁄2 " bleed in gutter)
FULL PAGE	7"w x 10"d	7 7⁄8"w x 10 3⁄4"d	8 1⁄8"w x 11"d	View
INSIDE BACK COVER	7"w x 10"d	7 7⁄8"w x 10 3⁄4"d	8 1⁄8"w x 11"d	View
OUTSIDE BACK COVER	7"w x 10"d	7 7⁄8"w x 10 3⁄4"d	8 1⁄8"w x 11"d	View
2⁄3 PAGE VERTICAL	4 3⁄8"w x 10"d	4 5⁄8"w x 10 3⁄4"d	4 7⁄8"w x 11"d	View
1⁄3 PAGE VERTICAL	2"w x 10"d	2 1⁄4"w x 10 3⁄4"d	2 1⁄2"w x 11"d	View
1⁄2 PAGE HORIZONTAL	7"w x 4 15⁄16"d	7 7⁄8"w x 5 3⁄8"d	8 1⁄8"w x 5 5⁄8"d	View
1⁄3 PAGE HORIZONTAL	7"w x 2 15⁄16"d	7 7⁄8"w x 3 3⁄8"d	8 1⁄8"w x 3 5⁄8"d	View
1⁄3 SQUARE	4 3⁄8"w x 4 15⁄16"d	4 5⁄8"w x 5 3⁄8"d	4 7⁄8"w x 5 5⁄8"d	View
DOUBLE PAGE SPREAD	14"w x 10"d	15 3⁄4"w x 10 3⁄4"d	16 1⁄2"w x 11"d *	View
1⁄5 PAGE HORIZONTAL DOUBLE PAGE SPREAD	14"w x 1 5⁄8"d	15 3⁄4"w x 2"d	16 1⁄2"w x 2 1⁄4"d *	View
1⁄2 PAGE HORIZONTAL DOUBLE PAGE SPREAD	14"w x 4 15⁄16"d	15 3⁄4"w x 5 3⁄8"d	16 1⁄2"w x 5 5⁄8"d *	View
1⁄3 PAGE HORIZONTAL DOUBLE PAGE SPREAD	14"w x 2 15⁄16"d	15 3⁄4"w x 3 3⁄8"d	16 1⁄2"w x 3 5⁄8"d *	View

LOW FOLIO front to center: 1⁄8″ bleed
HIGH FOLIO center to back: 1⁄8″ bleed + 3⁄8″ liP
*multi-page: must be prestitched or untrimmed form

Special Ad Formats

French Door Cover

View example

Gatefold | 4 Page (interior)

View example

Gatefold | 8 Page (interior)

View example

Gatefold | 1/3 Cover

View example

Gatefold | 6 Page

View example
Insert Formats

Scent Strips

View example

Business Reply Card

View example

Single-Page Stitched-in Insert

View example

Multi-Page Stitched-in Insert

View example

Tip-in Insert

View example

LOW FOLIO FRONT TO CENTER: 1⁄8″ BLEED
HIGH FOLIO CENTER TO BACK: 1⁄8″ BLEED + 3⁄8″ LIP
*MULTI-PAGE: MUST BE PRESTITCHED OR UNTRIMMED FORM
Packaging and receiving
Packaging and receiving criteria for inserts supplied by the client
- Inserts can be supplied either directly by the client or by the client’s supplier
- A minimum of 2% must be added to the quantity for spoilage
- Inserts must be delivered in good quality, uniform boxes, weighing a maximum of 35lbs, in a manner that keeps them from moving around
- Boxes must be delivered on good quality standard size skids
- 25 samples of each insert must be supplied to Report on Business magazine to:
  - Isabelle Cabral
  - The Globe and Mail Centre
  - 351 King Street East, Suite 1600 Toronto ON, M5A 0N1
The following information must appear on the delivery slip
- Client’s name
- Item or description of the content
- Name of the magazine to be inserted into
- Issue date
- Quantity per box and total quantity
- The information above must appear on each box
Insert Shipping Address

Transcontinental Printing, Imprimerie Interweb Inc. 1603 Montarville Blvd., Shipping & Receiving, Door 10 Boucherville QC J4B 5Y2
tel: 450-655-2801 fax: 450-655-0765
Monday to Friday 8am to 5pm excluding holidays

Prepare your advertising

Please follow our production requirements to make sure your creative will look its best in our magazine.

General information
- DPS ads must be set up as single pages
  Any headline text crossing the gutter must stay clear of the fold by 1⁄4″ on both pages (total 1⁄ 2″ between words or characters )
- All digital halftone proof/dot generated colour proof (e.g. Epson, Kodak Approval), must be sent to:
  Isabelle Cabral, 351 King Street East, Suite 1600, Toronto ON, M5A 0N1
  The Globe and Mail will not be responsible for any reproduction issues or incorrect ads, if proper dot generated colour proofs are not supplied.
  
  Laser proofs and colour keys are not acceptable.
General requirements for Mac files
- QuarkXpress 8.15 and up to InDesign CS6 Files
- All high-resolution files in CMYK (minimum 300 dpi)
- All TIFF and EPS files must be placed in your document
- Adobe Illustrator files must be saved with a preview and all placed art or images must be included
- All screen and printer fonts used in the document (plus all EPS files) must be supplied
- All colours must be defined as CMYK with separation turned on in the edit colours dialog box
- Black text shoud be created as black only and set to overprint
- Four colour black is not recommended
- Ads with drop shadows should be layered in offset text boxes
- Crop marks should be offset
- Please include a printout of the directory list of all files, fonts, EPS files, etc.
General requirements for PDF Files
- Optimized PDF_x1a with thumbnail preview
- Output resolution set to 2400 dpi
- No compression or resampling
- Embed all fonts
- Crop marks should be offset
- All embedded art or images should be high resolution in CMYK (minimum 300 dpi)
- No colour conversion and all colours should be defined as CMYK
Mechanical specifications
- Saddle Stitched
- Web offset printing
- 133 Line Screen

Need more information or have questions? Please contact:

Isabelle Cabral
Magazine Production Coordinator
416-585-5444
i cabral@globeandmail.com

Deliver your advertising

FTP instructions

To submit your magazine ads to The Globe and Mail, please use our AdForward FTP via the links on this page.

FTP access

Using The Globe’s AdForward system AdForward > Report on Business AdForward > Canadian University Report

Globe Style Advisor

Build your advertising

For readership information and our editorial calendar, please visit GlobeLink.ca/globe-style-advisor

Please note that from 2018, the magazine has a new page size.

Standard Ad Formats

Ad type Size Example

FULL PAGE 9" W x 12.375" D NEW SIZE View

DOUBLE PAGE SPREAD 18.5" W x 12.375" D NEW SIZE
(RUNS THROUGH GUTTER, CENTRE SPREAD ONLY) View

Ad type	Size	Example
FULL PAGE	9" W x 12.375" D NEW SIZE	View
DOUBLE PAGE SPREAD	18.5" W x 12.375" D NEW SIZE (RUNS THROUGH GUTTER, CENTRE SPREAD ONLY)	View

Special Ad Formats

6 Page Gatefold Off Cover	Live	Trim	Bleed	Example
INSIDE FRONT COVER	8.75" W x 12.375" D	9.25" W x 12.875" D	(0.125" BLEED ALL SIDES)
GATE PANEL (INSIDE AND OUTSIDE)	8.625" W x 12.375" D	9.125" W x 12.875" D	(0.125" BLEED ALL SIDES)	View
BACK COVER (INSIDE AND OUTSIDE)	9" W x 12.375" D	9.5" W x 12.875" D	(0.125" BLEED ALL SIDES)

PLEASE NOTE: ALL GATEFOLD EXECUTIONS REQUIRE AN ADDITIONAL 4-WEEKS LEAD TIME FOR SPACE BOOKING AND MATERIAL SUBMISSION.

Additional special executions are available, including scent strips and sampling. Please speak with your Globe representative for more information.

Prepare your advertising

Beautiful creative, ready to go? Please follow our production requirements to make sure your ads will look super stylish.

General information
- Ads must be created at 100% final booked size
- Ad material not sent in at final size may be floated within the ad space or scaled to fit
- The given ad size is the final trim size, there is no bleed allowance
- No trapping, chokes or spreads should be used
- DPS ads must be set up as a single unit
- All colour ads should be accompanied by a colour proof that simulates the intended colour reproduction – without a colour proof The Globe and Mail cannot ensure that the colour reproduces as the client intended or that it was prepared properly for magazine reproduction – a fax, electronic PDF, or printout can only be used for content, not colour accuracy
General requirements for Mac files
- Ad material should be created in a page layout (ie. Adobe InDesign) or design (ie. Adobe Illustrator) program
- All high-resolution files in CMYK (minimum 266 dpi)
- All TIFFS and EPS files must be placed in your document
- Adobe Illustrator files must be saved with a preview and all placed art or images must be included
- All screen and printer fonts used in the document (plus all EPS files)
  must be supplied (do not use artificial type styles)
- All colours must be defined as CMYK with separation turned on in the edit colours dialog box
- Maximum total ink coverage: 280%
- Midtone dot gain: 26%
- Minimum line thickness: 0.5pt
General requirements for PDF Files
- Optimized PDF_x1a with thumbnail preview
- Output resolution set to 2400 dpi
- No compression or resampling
- Embed all fonts
- All embedded art or images should be high resolution in CMYK (minimum 266 dpi)
- No colour conversion and all colours should be defined as CMYK
Mechanical specifications
- Saddle Stitched
- Web offset printing
- 133 Line Screen