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Vividata – Spring 2020 highlights The Globe as Canada’s largest news brand

Vividata’s survey of Canadian Consumers – released for Spring 2020 reconfirms The Globe as attracting a national weekly cume readership footprint (Globe and Mail newspaper and digital) that’s larger than any other Vividata measured individual publisher brand.

As a result of their change in research supplier, this new release does not represent a typical 12 consecutive month rolling average, but includes the periods Oct – Dec, 2018 and April-Dec, 2019.

Globe brand footprint

Globe and Mail total readership (Globe weekly newspaper, Globe weekly digital, Report on Business magazine print/digital) is 6.6 million (6,565,000)

Weekly cume footprint

  • Our national weekly cume readership footprint (newspaper and digital) continues to be larger than any other Vividata measured individual publisher brand at 5.9 million (5,872,000).
  • We have more readers than all other measured individual publisher brand in all of the key demographic categories (University Grads, MOPES, Senior Managers/Owners, Household Income $100k+, Business purchase Influencers, Business Decision Makers, A25-54 HHI $100k+)
  • Metro edition weekly footprint (newspaper and digital) is 3.4 million (3,359,000)

Globe Newspaper


  • Our weekly cume print readership is steady at 3.2 million, larger than any Vividata measured print newspaper
  • 916,000 average Monday – Friday readers – flat to Fall 19.
  • 1,832,000 Saturday readers – up 8%.


  • Metro edition weekly print cume is also steady at 1.9 million.
  • 610,000 Monday – Friday readers
  • 1,133,000 Saturday readers

Report on Business magazine

  • Print readership is steady at 1.2 million
  • Report on Business print/digital audience is 2.1 million – up 15%

Audience Insights

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