This pandemic war is being fought on two equally vital fronts – healthcare and the economy. Nobody foresaw the scale of what the world has now become.
To help inform Canadians from coast-to-coast – from breaking news to politics and world affairs, business to physical and mental health – we have mobilized all of our domestic and international resources to ensure we are delivering the best coverage on all of the key issues. Trusted and followed by our nation’s decision-makers, our experts are the go-to sources and commentators across Canadian media. We are very thankful to have award-winning journalists – such as André Picard on health; Eric Reguly, our European bureau chief; Rita Trichur on business; and Rob Carrick on personal finance, along with many more – at the forefront of this COVID-19 global crisis, to help keep us up-to-date on the rapid changes and implications.
Our efforts have a single purpose, to deliver vital information, when people need it.
To help, we’ve published a wealth of in-depth news, politics, business, investing and health analysis, across our print and online channels.
We have adjusted our paywall, enabling Canadians to freely access our COVID-19 news stories as an essential public service.
We’ve created a Coronavirus Info Centre and a dedicated Coronavirus Update daily newsletter to deliver the latest global, national and provincial statistics, with guidance on how to help slow the virus.
We’ve also launched an open, weekly call-in series covering health, economic and personal finance topics to facilitate two-way dialogue between The Globe’s editors, our expert journalists and readers.
More than ever, our country is engaging with quality news and information.
In-depth and informative, our coverage is strengthening our readership and quickly attracting new audiences. Subscriptions are the core of our business, and have experienced unprecedented growth, as Canadians turn to high quality content to help navigate these challenging times. In print, our home delivery circulation remains stable, and across our digital platforms, we’ve seen a 2x increase in subscription sign-ups.
According to Comscore, The Globe’s site saw a 24% increase in Unique Visitors in February vs December, making us the fastest growing Canadian news publisher. Our internal data for March and April has shown even stronger growth in audience engagement, as the pandemic grew and people have turned to trusted, reliable news sources for economic, health and financial advice.
7.3 Million
Unique Visitors
up 24%
87%Â of UVs
are
mobile
Total Views
up
15%
Time SpentÂ
Total minutes
 up 20%
Our fastest growing site sections (based on UV growth) are:
Canada +69%, Business +50% and Real Estate +48%
The Globe Alliance network adds 11.3 Million more Unique Visitors to The Globe, making us the 3rd largest News & Information publisher overall, reaching 18.6 Million Canadians.
As your businesses continue to reflect, adapt and respond to this global pandemic shock, I encourage you to stay connected to your customers.
During these uncertain times – employees, customers and investors all need to feel connected and informed on how you are responding. The Globe is responding initially by increasing our support for local communities, working with WE Foundation to deliver home school programs, helping food banks to fundraise and assisting Morneau Shepell to deliver vital employee assistance programs to help people in need.
We must all take a leadership role in strengthening connections and creating confidence that Canada will succeed and become an even stronger nation. Your messages of hope, compassion and appreciation, your inspiring stories of support, innovation and resilience, and how you’re providing practical assistance to Canadians, are needed more than ever, and enhanced within a trusted news environment.
When you are ready to engage and adjust
your messaging our platforms and teams are here to help.
We will provide expert guidance and flexible marketing options to help respond to the shifts in media consumption. Our creative services will help ensure your tone and messaging captures your core values to remain purposeful. And, we’ll keep you connected to your audiences, across our in-demand news, aligned with our COVID coverage and within a wealth of engaging business, investing and lifestyle content. Working together, we will navigate the current challenges and return your business to a trajectory of growth.
We will provide expert guidance and flexible marketing options to help respond to the shifts in media consumption. Our creative services will help ensure your tone and messaging captures your core values to remain purposeful. And, we’ll keep you connected to your audiences, across our in-demand news, aligned with our COVID coverage and within a wealth of engaging business, investing and lifestyle content. Working together, we will navigate the current challenges and return your business to a trajectory of growth.
As a valued business partner, I want to thank you for your continued commitment to supporting the journalism that Canadians are telling us they appreciate as an essential service. You have our commitment that The Globe is dedicated to support both you and the needs of your business.
From everyone at The Globe, we wish you, your families and friends, colleagues and customers good health.
Andrew
Andrew Saunders
Chief Revenue Officer, The Globe and Mail
Chair, IAB Board of Directors
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