Investing in health
Connect to the most influential health consumers.
In 2020, we saw record-breaking readership from Canadians coast-to-coast, demonstrating that Canadians turn to trusted sources for advice, insights, and perspectives in times of crisis. We’re proud to be the essential marketing platform in B2C health-related messaging and robust B2B communications that highlight innovation and attract investment.
Target philanthropists with The Globe
PRINT AND DIGITAL READERS
24%
donated to Hospital foundations
Source: Vividata SCC Fall 2023, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
35%
more likely to plan on increasing the amount they donate in the next 12 mos.
Source: Vividata SCC Fall 2023, National, 18+, Globe Print/Digital Weekly, based on donations to Canadian Organizations/Foundations.
Turnkey marketing opportunities that matter.
Gain targeted access to your ideal audiences with The Globe’s engaging editorial and advertorial features, series, and reports.
We provide a range of formats to reach and exceed your objectives with, flexible pricing options, contextual alignment and world-class editorials.
Upcoming Health and Philanthropy opportunities
Donor impact – A profile of philanthropy work in Canada
NationalA print and digital special feature on donor impact and the vital role they play in philanthropy in Canada plays in meeting the needs of Canadian citizens across the country.
Monday, February 5
March 18, 2024
March 25, 2024
Cancer Awareness Month
NationalApril marks Cancer Awareness Month in Canada—a significant time to reflect on the 1.5 million Canadians forging ahead in life beyond a cancer diagnosis.
Monday, February 12
March 25, 2024
April 1, 2024
Family Oral Health
NationalA print and digital special national feature on family oral health and timed for oral health month.
Monday, February 12
March 25, 2024
April 1, 2024
World Health Day
NationalA print and digital special national feature celebrates World Health Day and Canada's commitment to fostering a healthier population.
Thursday, February 15
March 28, 2024
April 4, 2024
The Powers of Human-Animal Connection
NationalA print and digital special national feature on The Powers of Human-Animal Connection.
Thursday, February 22
April 4, 2024
April 11, 2024
Case Study
Trillium Gift of Life Foundation
The Globe rallied to form a campaign to create a culture of organ donation in Ontario. The Globe Content Studio developed digital sponsorship articles that told the story of two organ recipients in Ontario, using personal storytelling with photography, illustrations, and targeted content amplification. The campaign overachieved on campaign commitments, surpassed content time spent benchmarks by 188%, and resulted in 82% more efficiency on projected CPV.