A LIFE WELL LIVED IS ITS OWN REWARD.

Get more from your marketing. Connect to Canada’s most influential consumers.

Facing such dramatic and disruptive upheaval in our personal and professional lives, and the economy, it’s completely understandable that brands – and their custodians – may initially recoil and avoid delivering promotional messages beside pandemic-related news. However, this uncertainty also presents opportunity for you to demonstrate leadership, to show how you’re supporting Canadians and to strengthen your relationship with them in many meaningful ways.

Audience insights

We’re seeing record-breaking readership from Canadians coast-to-coast, emphasizing that, when facing a crisis, Canadians turn to the source they trust the most. Our unrivalled coverage of domestic and international business, news and events mean we are the essential resource for people quickly adapting to the challenges of a deeply impacted global economy.

Canada's fastest growing
news publisher

Strong growth in Report on Business and Globe Investor

11.7 Million UVs
up 51%

Total views
up 94%

Total minutes
up 78%

Source: Comscore Media Metrix Multi-Platform, Mar/Apr 2020 avg
vs Jan/Feb 2020 avg, *based on News/Information Top 10

Canada's trusts us for information, perspective and advice

Report on Business is Canada's fastest growing business site

Adults 18-34 up 70%

Women 18-34 up 92%

Men 18-34 up 49%

Adults 25-54 up 48%

Women 25-54 up 56%

Men 25-54 up 49%

Source: Comscore Media Metrix Multi-Platform UV growth,
March/April 2020 avg vs Jan/Feb 2020 avg

Strong growth in
Globe Alliance sites

Globe Alliance is #1 for Business/Finance news

20.2 Million UVs
up 6%

Total Views
up 44%

Total Minutes
up 54%

Source: Comscore Media Metrix Multi-Platform,
Mar 2020 vs Dec 2019, Canada (Globe Alliance custom data)

The Globe is Canada's largest news brand

National weekly readership
– cume footprint

print/digital is 6.6 million

More readers in all key demographics
MOPEs and Senior Managers/Owners
Business Decision Makers
Business purchase Influencers
Household Income $100k+
A25-54 HHI $100k+

Source: Vividata Spring 2020

Build your marketing strategy

How businesses and brands respond to the pandemic will make or break their future potential. Marketing is playing a vital role in keeping companies connected to Canada. How are you ensuring your messaging resonates authentically and strengthens connections during these turbulent times?

More than ever, marketers can strategically, tactically and creatively guide the way. Explore these Globe and industry articles to access valuable insights and perspective, and to help determine the strongest plan for this new reality.

Industry resources

Globe Media resources

Opportunities to stay connected to Canada

Gain access to Canada’s influential leaders, decision makers and active consumers – your brand’s target audiences – in our editorial features and special reports, sponsor content and events

Explore our upcoming opportunities that will connect your brand to people who are trusted by colleagues, associates and socially for advice about products and services – and confident in their recommendations.

VIEW MORE LIFESTYLE OPPORTUNITIES

Victoria Day Puzzles and Games sponsorship

Our reader-favorite puzzles & games supplement is coming back for the 2021 Victoria Day holiday.

This special 8-page supplement is a brain-twisting assortment of word, logic and number puzzles. It also includes our signature Giant Crossword puzzle, available to subscribers for download, to print, assemble and enjoy with the whole family.

Get involved by: Friday, April 16
Publication date: Saturday, May 22

learn more

Project Spotlight

Our platforms are ready. We are here to help.

We’ll keep you connected to your audiences, across our trusted, in-demand ecosystem that’s supporting the needs of your audience and keep them engaged with your brand.