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Get more from your marketing. Connect to affluent consumers in Canada in lifestyle.

The Globe is your essential connection to households and consumers who want lifestyle inspiration and life-enriching experiences, both at home and out in the world. From the national, brand-building power of our signature partnerships and essential products like Arts & Pursuits and Style Advisor magazine, to the impact of Globe Content Studio’s marketing programs, we ensure your messaging truly connects to the valuable prospects you need.

Stay connected to Canada

Own our highest-profile partnerships

Looking to harness the brand and audience building power of The Globe for your brand? Stand out in our flagship sponsorships that feature our unmatched Canadian and International finance journalism, aligning with our highest profile features and writers – or collaborate with our Globe Content Studio, to create exceptional custom content that builds the strongest connection to your target audiences, and ensures you achieve your marketing objectives in lifestyle. 

The Future of Style 10th Anniversary Partnership

To mark this milestone of Style Advisor magazine’s 10th year anniversary, join our select list of partners to share your industry-leading outlook and connect with readers through our look ahead to the next decade of style.

Custom Globe Content Studio programs

Partner with us to create high impact finance-focused content marketing – powered by Globe journalism programs – custom developed to bring your lifestyle brand to life and deliver against your KPIs.

Lifestyle – Category Hub
Lifestyle – Category Hub

Hidden Canada Travel Guide sponsorship

Hidden Canada is The Globe’s annual Canadian Travel Guide – always of particular interest to who are planning ahead for a great summer – and a vital source of lifestyle inspiration for people who are looking for a life-affirming, post-lockdown getaway.​ 

Explore recent programs and case studies

Build your brand influence with Globe sponsorships

In the most challenging of times, our journalism has been in massive demand across social, business and political life. Simply put, The Globe is an essential resource for engaged and influential Canadians – and your vital connection to them. Explore these sponsorships to take full advantage of our unmatched ability to build deep B2B and B2C lifestyle connections across our digital, print and event platforms, and make the difference in your marketing performance.

Your audiences are here

Stay connected to your highest value prospects, across our trusted, in-demand ecosystem that’s continuously supporting the needs of Canadians, and ensuring they stay engaged with your brand.

In The Know

Essential Sponsorships

Take advantage of turnkey marketing opportunities

Choose The Globe’s engaging editorial and advertorial features, series and reports, to gain targeted access to your lifestyle audiences, within powerful contextual alignment, and with the flexibility to fit all marketing budgets. With a pre-planned schedule, our turnkey marketing opportunities provide a range of flexible formats that match your marketing objectives. Align with Globe world-class editorial or integrate your brand into our engaging content, and connect to more of the high value B2B or B2C prospects you need to achieve marketing success.

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Drive your marketing performance 

Achieve exceptional marketing impact with our unique combination of audience, technology, content and creative capabilities. Leverage our data-driven insights, storytelling and design abilities to position your brand at the centre of world-class content and at the heart of Canada’s most influential audiences.

Get the best response to your marketing.

Globe Response performance programs deliver on your KPIs, with our unique ability to create rewarding connections to Canada’s premium audiences across your marketing funnel.

We’ll deliver the more of the prospects to your site and stores that you need – powered by our exclusive audience data, across The Globe, Alliance sites and our premium network.

Stand out in outstanding creative.

Our creative capabilities help you grab attention, deliver rewarding content and compelling messaging – to achieve the strongest response and marketing impact.

Partner with our full-service Globe Creative Studio to build highly-effective ads, in digital, print and beyond, with features like e-commerce and social integration, designed to achieve exceptional consumer engagement and sales performance.

Explore our creative capabilities gallery

Take the next step.

Get complete information about how partnering with the Globe Media Group builds your strongest connection to Canada.

Lifestyle – Category Hub

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