Updates for advertisers from The Globe and Mail
Keeping Canadians informed
Like millions of others, you may already be coming to The Globe for the vital information, perspective and advice on how to cope with the personal and professional challenges we’re all facing.
In addition to massive demand for our news, business and investing coverage, we’re also seeing an unprecedented appetite for personal finance, parenting, arts and entertainment content. We’re providing high value for people of all ages and interests – helping us adapt to the new normal of physical isolation and working from home.
We’ve also launched Coronavirus Insights & Updates, an open, weekly call-in series, featuring Editor in Chief, David Walmsley, Globe Editors and experts Nicole MacIntyre, Deputy National Editor and science reporter, Ivan Semeniuk.
Explore The Globe’s extensive coverage
Temporary product changes
Our mission and values could not be clearer – delivering the information Canadians need, when they need it and helping to make sense of the world around us. And, as we hear from our audiences – and their immediate challenges – we’re making a few temporary adjustments to our products.
For the short-term, we’ve stopped publishing Friday’s Drive newspaper section. We’re making alternative arrangements for the affected advertisers to stay connected to audiences, and intend to return to this product in the summer.
On the weekend, we’re combining Pursuits and Arts/Books into a single section, filling this section with relevant, uplifting lifestyle content that’s both engaging and helpful.
Report on Business magazine
Following Friday’s April issue, we’re temporarily pausing publication of the magazine.
With the immediate challenges surrounding business covered in our newspaper, we’ve made a decision to retool our content. The next issue will focus on helping our readers manage their wealth and build a resilient portfolio.
The July issue publishes on Friday, June 26
Booking deadline: Tuesday, May 26
Material deadline: Thursday, May 28
Globe Style Advisor
While we’re continuing to publish 6 issues of Style Advisor magazine, we’ve chosen to move the May issue to now publish in June.
The new timeline gives you time to adjust your communication strategies and connect with audiences at the start of the summer.
For more details, please explore our editorial calendar.
Globe Media resources
Connecting you to Canada.
We’ve been seeing record-breaking engagement from Canadians coast-to-coast, emphasizing that, when facing a crisis, Canadians turn to the source they trust the most.
- The Globe is the fastest growing Canadian news publisher
- 7.3 Million Unique Visitors – up 24% (87% are mobile)
- Total Page Views are up 15%
- Time Spent (total minutes) are up 20%
The Globe Alliance network adds 11.3 Million more Unique Visitors to The Globe, making us the 3rd largest News & Information publisher overall, reaching 18.6 Million Canadians.
Source: Comscore MediaMetrix – comparing Feb 2020 with Dec 2019
In print, our home delivery circulation is on the rise. In-depth and informative, our coverage is strengthening our readership and quickly attracting new audiences. Subscriptions are the core of our business, highly valued by readers and we have the highest subscription rates of any publisher in Canada.
With the highest subscription rates of any publisher in Canada, we expect that overall readership and time spent with our printed product is now much higher, with everyone at home and seeking trusted news sources.
Our platforms are ready to ensure you stay connected to Canada. Our team are here to help, and will provide flexible options for your communications:
- Changing the focus of your booked media to deliver supportive messaging to Canadians.
If you need help to respond fast, our Creative Studio can help produce print and digital ads quickly for you.
- Moving your media away from currently sensitive news topics and into a brand appropriate context.
Select alternative content sections, Special Reports or custom content features.
- Providing audience insights and recommendations to help manage your messaging effectively.
Connect with your Globe representative to discuss your needs.
Take the next step.
Get complete information about how our platforms and products will keep you connected to Canada.