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Facing such dramatic and disruptive upheaval in our personal and professional lives, and the economy, it’s completely understandable that brands – and their custodians – may initially recoil and avoid delivering promotional messages beside pandemic-related news. However, this uncertainty also presents opportunity for you to demonstrate leadership, to show how you’re supporting Canadians and to strengthen your relationship with them in many meaningful ways.
We’re seeing record-breaking readership from Canadians coast-to-coast, emphasizing that, when facing a crisis, Canadians turn to the source they trust the most. Our unrivalled coverage of domestic and international business, news and events mean we are the essential resource for people quickly adapting to the challenges of a deeply impacted global economy.
Canada's fastest growingnews publisher
11.7 Million UVs
Source: Comscore Media Metrix Multi-Platform, Mar/Apr 2020 avgvs Jan/Feb 2020 avg, *based on News/Information Top 10
Canada's trusts us for information, perspective and advice
Adults 18-34 up 70%
Women 18-34 up 92%
Men 18-34 up 49%
Adults 25-54 up 48%
Women 25-54 up 56%
Men 25-54 up 49%
Source: Comscore Media Metrix Multi-Platform UV growth,March/April 2020 avg vs Jan/Feb 2020 avg
The Globe is Canada's largest news brand
National weekly readership – cume footprint
print/digital is 6.6 million
More readers in all key demographics
MOPEs and Senior Managers/Owners
Business Decision Makers
Business purchase Influencers
Household Income $100k+
A25-54 HHI $100k+
Source: Vividata Spring 2020
Build your marketing strategy
How businesses and brands respond to the pandemic will make or break their future potential. Marketing is playing a vital role in keeping companies connected to Canada. How are you ensuring your messaging resonates authentically and strengthens connections during these turbulent times?
More than ever, marketers can strategically, tactically and creatively guide the way. Explore these Globe and industry articles to access valuable insights and perspective, and to help determine the strongest plan for this new reality.
Globe Media resources
Opportunities to stay connected to Canada
Millions of people across our country – the business owners, and investors, the essential services workers, business people and parents working from home – need to hear from your brands. Your messages of hope, support, appreciation, and how you’re providing assistance to Canadians are more powerful in trusted news environments.
Explore our powerful opportunities for you to stay connected to your brand’s audiences, and contact us for expert guidance and flexible marketing options, along with strategic content and creative support for your communications.
Our platforms are ready. We are here to help.
We’ll keep you connected to your audiences, across our trusted, in-demand ecosystem that’s supporting the needs of your audience and keep them engaged with your brand.
Take the next step.
Get complete information about how our platforms and products will keep you connected to Canada.