DISCOVER NEW LIFE,NEW CIVILISATIONS
Get more from your marketing. Connect to Canada’s most influential consumers.
Facing such dramatic and disruptive upheaval in our personal and professional lives, and the economy, it’s completely understandable that brands – and their custodians – may initially recoil and avoid delivering promotional messages beside pandemic-related news. However, this uncertainty also presents opportunity for you to demonstrate leadership, to show how you’re supporting Canadians and to strengthen your relationship with them in many meaningful ways.
We’re seeing record-breaking readership from Canadians coast-to-coast, emphasizing that, when facing a crisis, Canadians turn to the source they trust the most. Our unrivalled coverage of domestic and international business, news and events mean we are the essential resource for people quickly adapting to the challenges of a deeply impacted global economy.
Stay connected to Canada
Own our highest-profile partnerships
Looking to harness the brand and audience building power of The Globe for your brand? Stand out in our flagship sponsorships that feature our unmatched Canadian and International finance journalism, aligning with our highest profile features and writers – or collaborate with our Globe Content Studio, to create exceptional custom content that builds the strongest connection to your target audiences, and ensures you achieve your marketing objectives.
Hidden Canada Travel Guide sponsorship
Hidden Canada is The Globe’s annual Canadian Travel Guide – always of particular interest to who are planning ahead for a great summer – and a vital source of inspiration for people are looking for a life-affirming, post-lockdown getaway.
Custom Globe Content Studio programs
Partner with us to create high impact travel-inspiring content marketing – powered by Globe journalism programs – custom developed to bring your brand narrative to life and deliver against your KPIs.
Explore recent programs and case studies
Build your brand influence with Globe sponsorships
In the most challenging of times, our journalism has been in massive demand across social, business and political life. Simply put, The Globe is an essential resource for engaged and influential Canadians – and your vital connection to them. Explore these sponsorships to take full advantage of our unmatched ability to build deep B2B and B2C connections across our digital, print and event platforms, and make the difference in your marketing performance.
Your audiences are here
Stay connected to your highest value prospects, across our trusted, in-demand ecosystem that’s continuously supporting the needs of Canadians, and ensuring they stay engaged with your brand.
In The Know
Take advantage of turnkey marketing opportunities
Choose The Globe’s engaging editorial and advertorial features, series and reports, to gain targeted access to your ideal audiences, within powerful contextual alignment, and with the flexibility to fit all marketing budgets. With a pre-planned schedule, our turnkey marketing opportunities provide a range of flexible formats that match your marketing objectives. Align with Globe world-class editorial or integrate your brand into our engaging content, and connect to more of the high value B2B or B2C prospects you need to achieve marketing success.
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Drive your marketing performance
Achieve exceptional marketing impact with our unique combination of audience, technology, content and creative capabilities. Leverage our data-driven insights, storytelling and design abilities to position your brand at the centre of world-class content and at the heart of Canada’s most influential audiences.
Get the best response to your marketing.
Globe Response performance programs deliver on your KPIs, with our unique ability to create rewarding connections to Canada’s premium audiences across your marketing funnel.
We’ll deliver the more of the prospects to your site and stores that you need – powered by our exclusive audience data, across The Globe, Alliance sites and our premium network.
Stand out in outstanding creative.
Our creative capabilities help you grab attention, deliver rewarding content and compelling messaging – to achieve the strongest response and marketing impact.
Partner with our full-service Globe Creative Studio to build highly-effective ads, in digital, print and beyond, with features like e-commerce and social integration, designed to achieve exceptional consumer engagement and sales performance.
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Take the next step.
Get complete information about how partnering with the Globe Media Group builds your strongest connection to Canada.