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Connect with Canada’s influencers, across the world’s best news, business and lifestyle sites.

As Canada’s most trusted media brand, we remain uniquely influential across social, business and political life. It’s why we are a must-read for engaged Canadians, at a time when quality journalism is needed more than ever.

And, it’s also why we’re your essential connection to 19.5 million influential consumers – across our extensive portfolio of premium news, business and lifestyle sites – through powerful sponsorships, engaging custom capabilities and data-rich targeted delivery.

Reach your ideal consumers through a powerful combination of precision-targeted connection to your most receptive audience and contextual placement to drive deep engagement through editorial and custom content.

The Globe Digital Network

Your audience is here

The Globe has exclusively partnered with world-class digital publishers to create Globe Alliance, delivering reach to over half of Canada – across 30+ premium quality sites – every month.

Build your audience connection, your brand and your business with sophisticated targeting abilities and premium branding opportunities, featuring high impact sponsorships, throughout the year.

NEWS, BUSINESS & FINANCE

15.2 MILLION

LIFESTYLE & ENTERTAINMENT

15.1 MILLION

Source: Comscore Media Metrix Multi-Platform, April-June 2020 (Q2) Average

Achieve your objectives

Custom
programs

Drive high consumer engagement and brand affinity by collaborating with Globe Content Studio to create rewarding content programs. 

Programmatic strategy

Automate your media buying across our digital ecosystem including access to our complete 1st-party data, targeting and creative capabilities.

High-impact sponsorships

Deliver impactful, contextually-aligned marketing campaigns by delivering your brand within high-impact Globe editorial sponsorships.

Managed performance

Deliver on your campaign’s objectives with Globe Response – our complete range of premium performance products – actively managed to deliver on your KPIs.

Your audience is here

The Globe has exclusively partnered with world-class digital publishers to create Globe Alliance, delivering reach to over half of Canada – across 30+ premium quality sites – every month.

The Globe Digital Network

NEWS, BUSINESS & FINANCE

15.2 MILLION

LIFESTYLE & ENTERTAINMENT

15.1 MILLION

Build your audience connection, your brand and your business with sophisticated targeting abilities and premium branding opportunities, featuring high impact sponsorships, throughout the year.

Target your consumers

The Globe provides a wealth of unique 1st-party data to elevate campaign success and deliver on your goals. 

Whether it’s a defined audience you are trying to grow or learning about the type of consumers that will drive your business performance – we can help.

We’ll make sure you reach more potential customers while they’re actively engaged and connect with your ideal audience segments, based on their in-market behaviour and purchase intent.

Introducing Context Control.

Insightful, impactful, and often challenging and provocative, The Globe is trusted to deliver Canada’s most essential news, business, finance and lifestyle content, every moment of every day. 

For brands, however, News is both an essential platform to connect with valuable audiences, and a complex environment to manage campaigns.

Learn how we’ll ensure your brands appears in brand-safe content and also maximize your audience connection within the most relevant and beneficial environments.

Target your consumers

Target specific audience segments such as Auto Enthusiasts or Business Decision Makers – in The Globe platforms and our Alliance partners – for maximum campaign impact.

The Globe Digital Network

Content Programs

Align your brand with focused content features, with themes that create powerful context and build the strongest consumer/brand affinity. Take advantage of turnkey sponsored content packages, delivered in engaging platforms across platforms. 

Video

Showcase your brand and reach our engaged video audience across The Globe and our Alliance partners. Present your messaging in pre-roll and out-stream delivery to build strong brand awareness.

Newsletters

Reach our large, opt-in audience through content-rich emails that easily outperform industry benchmarks. Exclusively align with 20+ News, Business and Lifestyle editorial emails and reach consumers at key times in their day.

The Globe Digital Network

Create your unique marketing program

Leverage custom editorial themes, native and advertorial features to position your brand at the centre of our world-class content and at the heart of our influential audience.

Our award-winning content marketing experts, editors, producers and designers will bring the power of Globe journalism to your full-funnel marketing programs, enhancing credibility, lifting your brand perception and achieving your KPIs.

The Globe Digital Network

Capture more attention

Deliver new levels of impact and engagement and command a larger share-of-screen with our high-impact and engaging formats, across desktop, mobile web and apps.

Download our apps

Contact Us

Make sure your next campaign is the most successful yet.

WESTERN CANADA

1.604.631.6608
EMAIL US
WESTERN CANADA

TORONTO

1.866.999.9237
EMAIL US
NATIONAL, ONTARIO & MANITOBA

EASTERN CANADA

1.800.363.7526
EMAIL US
OTTAWA REGION, QUEBEC & ATLANTIC

USA AND INTERNATIONAL

1.212.426.5932
EMAIL US
OUTSIDE CANADA

GMGFTR

351 King Street East, Suite 1600
Toronto, M5A 0N1
advertising@globeandmail.com 

© 2020 The Globe and Mail. All Rights Reserved.

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