LEAD THE WAY FOR CANADIAN BUSINESS
Redefine your connection to Canada’s leaders of today and tomorrow.
With momentum accelerating towards recovery, Canadians are continuing to turn to The Globe for vital insight and advice to navigate what’s ahead. They seek our perspective on where opportunities are growing within our economy, their industry, and their customers, to inform their decision making while leading and managing their businesses.
In 2020, we attracted record-breaking readership from Canadians coast-to-coast, emphasizing that Canadians turn to the source they trust the most for unrivalled coverage of domestic and international business, news and events. And, with the Canadian economy and consumer confidence continuing to show remarkable resilience, we remain the essential resource for people now planning for the opportunities and challenges within the recovering global and domestic outlook.
Stay connected to Canada
Own our highest-profile partnerships
Looking to harness the brand and audience building power of The Globe for your brand? Stand out in our flagship sponsorships that feature our unmatched Canadian and International business journalism, aligning with our highest profile features and writers – or collaborate with our Globe Content Studio, to create exceptional custom content that builds the strongest connection to your target audiences, and ensures you achieve your marketing objectives.
The Future of Work Custom Sponsorship
The pandemic has caused the future of work to start now. Partner with The Globe to deliver this custom content series featuring insights and learnings from businesses who quickly implemented major technological changes, including remote work software, cloud systems, VPN, and new privacy technologies.
Small Business Recovery Partnership
Lead the way for small business recovery by partnering with us to provide vital support, insight and guidance for owners and managers across Canada, strengthening your connection with influential and responsive small business prospects.
Custom Globe Content Studio programs
Partner with us to create high impact content marketing for business audiences – powered by Globe journalism programs – custom developed to bring your brand narrative to life and deliver against your KPIs.
Explore recent programs
Build your marketing impact with The Globe
In the most challenging of times, our journalism has been in massive demand across social, business and political life. Simply put, The Globe is an essential resource for engaged and influential Canadians – and your vital connection to them. Explore these sponsorships to take full advantage of our unmatched ability to build deep B2B and B2C connections across our digital, print and event platforms, and make the difference in your marketing performance.
Your audiences are here
Stay connected to your highest value prospects, across our trusted, in-demand ecosystem that’s continuously supporting the needs of Canadians, and ensuring they stay engaged with your brand.
In The Know
Take advantage of turnkey marketing opportunities
Choose The Globe’s engaging editorial and advertorial features, series and reports, to gain targeted access to your ideal audiences, within powerful contextual alignment, and with the flexibility to fit all marketing budgets. With a pre-planned schedule, our turnkey marketing opportunities provide a range of flexible formats that match your marketing objectives. Align with Globe world-class editorial or integrate your brand into our engaging content, and connect to more of the high value B2B or B2C prospects you need to achieve marketing success.
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Drive your marketing performance
Achieve exceptional marketing impact with our unique combination of audience, technology, content and creative capabilities. Leverage our data-driven insights, storytelling and design abilities to position your brand at the centre of world-class content and at the heart of Canada’s most influential audiences.
Get the best response to your marketing.
Globe Response performance programs deliver on your KPIs, with our unique ability to create rewarding connections to Canada’s premium audiences across your marketing funnel.
We’ll deliver the more of the prospects to your site and stores that you need – powered by our exclusive audience data, across The Globe, Alliance sites and our premium network.
Stand out in outstanding creative.
Our creative capabilities help you grab attention, deliver rewarding content and compelling messaging – to achieve the strongest response and marketing impact.
Partner with our full-service Globe Creative Studio to build highly-effective ads, in digital, print and beyond, with features like e-commerce and social integration, designed to achieve exceptional consumer engagement and sales performance.
Explore our creative capabilities gallery
Take the next step.
Get complete information about how partnering with the Globe Media Group builds your strongest connection to Canada.