Ideas & Insights

Responsible Media is transforming Canada’s advertising landscape
Responsible Media may become the next buzzword in 2023 With so much uncertainty about the environment, economy, and society, it’s easy to[...]
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The future of food in Canada
Proprietary research by TBWA reveals the cultural forces that have the potential to revolutionize the future of food in Canada Bill Chamness, VP[...]
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Behind the scenes with gold-medal Young Lions
Gold-medal winning Young Lions Ryan Grippo and Mike Miura from MLSE (Maple Leaf Sports & Entertainment) recently sat down with Katherine Scarrow[...]
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Five takeaways from the Cannes Lions Festival 2023
In a recent Instagram Live interview, Katherine Scarrow, general manager of The Globe and Mail's content studio, and Karen Howe, founder of The[...]
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Andronicus Wu and Jon Dawe: Mastering tight budgets with creative scrappiness
Art Director Andronicus Wu and Senior Copywriter Jon Dawe of The Garden Agency, competed in the Global Young Lions Competition at the Cannes Lions[...]
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From ideas to impact: How Houle and Lessard translate inspiration into creative success
Olivier Houle, Media Strategy Supervisor, and Thierry Lessard, Head of Data and Technology at Cartier, were named finalists in the media category of[...]
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From art to algorithms: Scott Pinkney on unconventional thinking and creativity
With over 30 years of experience working in New York, the UK and Toronto, Scott is a leading creative strategist, brand ambassador and relationship[...]
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Anthony Curran and Cory Hansen on creativity, memorability and the importance of self-control
Anthony Curran, Motion Designer and Cory Hansen, Senior Writer at Milestone Integrated Marketing, earned second place in the film category at the[...]
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Shawn Weidman and Jaclyn McConnell on their time at Cannes Lions 2023
Earlier this year, Shawn Weidman, Copywriter at Rethink, and Jaclyn McConnell, Art Director at Rethink, clinched the gold medal in the print category[...]
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Shannon Lewis explores the key themes at Cannes Lions
The president of the Canadian Media Directors’ Council shares her thoughts on this year's Cannes Lions festival, an event that showcased the impact[...]
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Engaging the LGBTQ Community: Unconventional channels and multi-channel outreach
Insights from Grindr, CMI Media Group, and Atlanta's Response to the Monkeypox Outbreak The LGBTQ community is a diverse and influential audience,[...]
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Brent Choi's secrets to spotting emerging ideas before they're cool
Armed with an Ivey business degree, Brent Choi took an unconventional path to CEO, focusing on creative for 20 years Today, as CEO at Angry[...]
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