Ideas & Insights

Unmasking Gender Inequity Through Creative Digital Design
By Christie Atkins, Marketing Lead at POWERSHiFTER Women have experienced health inequities in BC for decades, and recent research conducted by[...]
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Less Talk, More Listening: Empowering Talent During a Crisis
By Alastair Taylor, Chief Executive, Publicis Media Canada As more people spend time at home, it has opened the floodgates for a wide range of[...]
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What brands need to know about podcasting, especially amid a pandemic
COVID-19 has been a media disruptor, but podcasts have emerged as a relatively pandemic-proof way to reach a Canadian audience As audio continues to[...]
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The Most Influential Brands in Canada 2020: Event Recording
On Tuesday, February 2, 2021, Globe Media Group, in partnership with Ipsos, The Association of Canadian Advertisers, and Publicis hosted the Most[...]
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Building influence to drive brand value
At the recent reveal of Canada’s most influential brands of 2020, Ipsos CCO Steve Levy told the virtual attendees, “Influential brands are worth[...]
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Behind the Stories: Robyn Doolittle on the Power Gap investigation
The Globe recently launched The Power Gap, a 25 year investigation into the lack of women in positions of power Based on a data set that includes[...]
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Happy Holidays from Globe Media Group
It's encouraging that human ingenuity now means everyone can be increasingly optimistic that 2021 represents a path to recovery Whatever the new[...]
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Globe Up Close: live webcast and podcast sponsorship
Our new Globe Up Close webcast and podcast sponsorship connects your brand with The Globe's engaged audiences from coast-to-coast, as they[...]
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Globe Alliance welcomes our newest partner, ESPN.
The Globe Media Group is excited to announce that the Globe Alliance Network, our world-class portfolio of premium news, business and lifestyle[...]
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Advertising in news benefits brands: IAB Study - The News Trust Halo
Does advertising in news benefit brands News has always been a critically important in the lives of all Canadians This year, the vital importance of[...]
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