Ideas & Insights
Vividata Fall 2021 highlights The Globe as Canada's largest news brand
Vividata’s survey of Canadian consumers released for Fall 2021 reconfirms The Globe as attracting a national weekly readership (newspaper and[...]
Read Article »
Vividata Spring 2021 shows The Globe is Canada’s top publisher
Vividata’s Spring 2021 release highlights that The Globe continues to be the leader in national weekly print and digital readership and has[...]
Read Article »
Comscore Q1 highlights strong Globe and Alliance audience engagement
Comscore's latest release of their quarterly audience metrics for The Globe and Mail and our Globe Alliance digital network, show that our[...]
Read Article »
Advertising in news benefits brands: IAB Study - The News Trust Halo
Does advertising in news benefit brands News has always been a critically important in the lives of all Canadians This year, the vital importance of[...]
Read Article »
Vividata shows The Globe remains Canada’s top publisher brand.
Vividata Fall 2020 results show The Globe and Mail continues to be the leader in national weekly print and digital readership The study covers[...]
Read Article »
Explore the Globe Insiders COVID-19 e-commerce and in-store shopping study
To gain insights into how Globe readers have adapted their e-commerce and shopping activities during the COVID-19 crisis, we deployed a survey to[...]
Read Article »
Vividata - Spring 2020 highlights The Globe as Canada's largest news brand
Vividata’s survey of Canadian Consumers - released for Spring 2020 reconfirms The Globe as attracting a national weekly cume readership footprint[...]
Read Article »
The largest digital audience in The Globe's history
With the escalation of the COVID-19 pandemic forcing the majority of Canadians to stay home, people have been accessing news sites in record[...]
Read Article »
Explore the Globe Insiders COVID-19 readership study insights
To understand how Globe readers are coping with the COVID-19 crisis, and how it is affecting their daily lives, we deployed a survey to Globe[...]
Read Article »
Globe Perspective: Personal Finance
We asked Roma Luciw – The Globe's Personal Finance Editor for her insights into the challenges Canadian businesses and households are facing - and[...]
Read Article »