Ideas & Insights

Advertising in news benefits brands: IAB Study - The News Trust Halo
Does advertising in news benefit brands News has always been a critically important in the lives of all Canadians This year, the vital importance of[...]
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Vividata shows The Globe remains Canada’s top publisher brand.
Vividata Fall 2020 results show The Globe and Mail continues to be the leader in national weekly print and digital readership The study covers[...]
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Explore the Globe Insiders COVID-19 e-commerce and in-store shopping study
To gain insights into how Globe readers have adapted their e-commerce and shopping activities during the COVID-19 crisis, we deployed a survey to[...]
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Vividata - Spring 2020 highlights The Globe as Canada's largest news brand
Vividata’s survey of Canadian Consumers - released for Spring 2020 reconfirms The Globe as attracting a national weekly cume readership footprint[...]
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The largest digital audience in The Globe's history
With the escalation of the COVID-19 pandemic forcing the majority of Canadians to stay home, people have been accessing news sites in record[...]
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Explore the Globe Insiders COVID-19 readership study insights
To understand how Globe readers are coping with the COVID-19 crisis, and how it is affecting their daily lives, we deployed a survey to Globe[...]
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Globe Perspective: Personal Finance
We asked Roma Luciw – The Globe's Personal Finance Editor for her insights into the challenges Canadian businesses and households are facing - and[...]
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Reader appreciation for The Globe's COVID-19 coverage.
As a valued business partner, we thank you for your commitment to supporting the journalism that Canadians are telling us they appreciate as[...]
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5 key takeaways from the State of Auto Breakfast
Speakers (L to R): Matt Bubbers, Petrina Gentile, Stephanie Chan, Mark Hacking We recently hosted a conversation of the key issues and hot topics[...]
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The Future of News
The Future of News summit recently brought together Group M's agencies and clients for a fascinating look into the state of journalism and how the[...]
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