Ideas & Insights
The Globe and Mail's readers future travel plans
With the summer vacation season approaching and many travel restrictions having been lifted, we wanted to learn about Globe readers’ future[...]
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Globe reader's car buying and driving habits
To gain a deeper understanding of Globe readers’ car buying and driving habits we reached out to our Globe Insiders panel The survey targeted[...]
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Vividata Winter 2022 highlights that The Globe continues to be Canada’s largest news brand
Vividata’s survey of Canadian consumers released for Winter 2022 reconfirms The Globe as attracting a national weekly print and digital readership[...]
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The Globe and Mail's readers are ready to travel in 2022
Like many, the Canadian travel industry was hard hit over the past two years However, there was hope in 2021 as Canadians starting to explore and[...]
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Vividata Fall 2021 highlights The Globe as Canada's largest news brand
Vividata’s survey of Canadian consumers released for Fall 2021 reconfirms The Globe as attracting a national weekly readership (newspaper and[...]
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Vividata Spring 2021 shows The Globe is Canada’s top publisher
Vividata’s Spring 2021 release highlights that The Globe continues to be the leader in national weekly print and digital readership and has[...]
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Comscore Q1 highlights strong Globe and Alliance audience engagement
Comscore's latest release of their quarterly audience metrics for The Globe and Mail and our Globe Alliance digital network, show that our[...]
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Advertising in news benefits brands: IAB Study - The News Trust Halo
Does advertising in news benefit brands News has always been a critically important in the lives of all Canadians This year, the vital importance of[...]
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Vividata shows The Globe remains Canada’s top publisher brand.
Vividata Fall 2020 results show The Globe and Mail continues to be the leader in national weekly print and digital readership The study covers[...]
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Explore the Globe Insiders COVID-19 e-commerce and in-store shopping study
To gain insights into how Globe readers have adapted their e-commerce and shopping activities during the COVID-19 crisis, we deployed a survey to[...]
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