Vividata Fall 2021 highlights The Globe as Canada’s largest news brand

Vividata’s survey of Canadian consumers released for Fall 2021 reconfirms The Globe as attracting a national weekly readership (newspaper and digital) that’s larger than any other Vividata measured individual publisher brand.

The Globe’s readership footprint

The Globe and Mail’s total readership (Globe weekly newspaper, Globe weekly digital, Report on Business magazine print/digital) is 7.1 million

Weekly cume footprint

  • Our national weekly cume readership footprint (newspaper and digital) continues to be larger than any other Vividata measured individual publisher brand at 6.4 million (6,367,000).
  • We have more readers in all of the key demographic categories than all other measured individual publisher brands (University Grads, C-Suite Executives, MOPES, Senior Managers/Owners, Small Business Owners, Household Income $100K+, Personal Income $60K+, Business Purchase Influencers, Business Decision Makers)
  • Metro edition weekly footprint (newspaper and digital) is 3 million (3,015,000)

The Globe newspaper

National

  • Globe weekly cume print readership is 3 million (3,017,000), larger than any Vividata measured print newspaper
  • Globe Monday-Friday print readers: 714,000
  • Globe Saturday print readers: 1,883,000

Metro

  • Globe weekly cume print readership is 1.4 million (1,478,000)
  • Globe Monday-Friday print readers: 388,000
  • Globe Saturday print readers: 925,000

Report on Business magazine

  • Print/digital readership: 2.3 million (2,283,000)
  • Average magazine issue readership: 809,000
  • Monthly digital readership: 1.3 million (1,330,000)

Source: Vividata Fall 2021, Total 14+

Audience Insights

See all Ideas & Insights
Sign up to
stay in touch!
Get the latest updates in our monthly newsletter.
First name
Last name
Email
We will not share your details with any 3rd party.
Thank you,
...almost done.
You will receive an email
from us shortly.

Please click on the verification link in the email to complete the signup process.
Our privacy policy was updated as of March 4, 2020 to reflect new services and provide you with more information on how we use, collect and share your personal information. For a summary of changes and to read the policy, click here
Sign up to stay in touch!
Get the latest Globe Media Group updates in your inbox.
First name
Last name
Email
We will not share your details with any 3rd party.
Thank you,... almost done!
You will receive an email from us shortly.

Please click on the verification link in the email to complete the signup process.