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Vividata Fall 2021 highlights The Globe as Canada’s largest news brand

Vividata’s survey of Canadian consumers released for Fall 2021 reconfirms The Globe as attracting a national weekly readership (newspaper and digital) that’s larger than any other Vividata measured individual publisher brand.

The Globe’s readership footprint

The Globe and Mail’s total readership (Globe weekly newspaper, Globe weekly digital, Report on Business magazine print/digital) is 7.1 million

Weekly cume footprint

  • Our national weekly cume readership footprint (newspaper and digital) continues to be larger than any other Vividata measured individual publisher brand at 6.4 million (6,367,000).
  • We have more readers in all of the key demographic categories than all other measured individual publisher brands (University Grads, C-Suite Executives, MOPES, Senior Managers/Owners, Small Business Owners, Household Income $100K+, Personal Income $60K+, Business Purchase Influencers, Business Decision Makers)
  • Metro edition weekly footprint (newspaper and digital) is 3 million (3,015,000)

The Globe newspaper


  • Globe weekly cume print readership is 3 million (3,017,000), larger than any Vividata measured print newspaper
  • Globe Monday-Friday print readers: 714,000
  • Globe Saturday print readers: 1,883,000


  • Globe weekly cume print readership is 1.4 million (1,478,000)
  • Globe Monday-Friday print readers: 388,000
  • Globe Saturday print readers: 925,000

Report on Business magazine

  • Print/digital readership: 2.3 million (2,283,000)
  • Average magazine issue readership: 809,000
  • Monthly digital readership: 1.3 million (1,330,000)

Source: Vividata Fall 2021, Total 14+

Audience Insights

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