Ideas & Insights
You Will Never...Realize Your Dreams
The ICA’s new series, You Will Never, is designed to offer encouragement and inspiration in the face of criticism or adversity in or out of the[...]
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The power of creativity and creative effectiveness
Creative effectiveness is paramount for marketing success But what is creative effectiveness Where do marketers sit with regards to[...]
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Five Questions for Katherine Scarrow, GM of Globe Content Studio
Katherine shares her perspective on where brands should focus to develop an effective strategy, and why marketers need to innovate to deliver[...]
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My Race To End Racism
By Mark Harrison, Founder, T1 Agency I am in a race to end racism in the workplace Sadly it took George Floyd's murder to get me to the[...]
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New research proves advertising in News delivers strong results for marketers
Throughout the pandemic, and around the world, there has been a resurgence in the value of news and journalism as a vital resource for information[...]
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Stuart Garvie, CMDC chair and GroupM CEO on a new type of leadership
The CMDC Leadership Report, released in March, surveyed over 200 C-Suite marketing and media leaders to explore the leadership traits they believe[...]
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Five Questions for Sean Stanleigh, Head of Globe Content Studio
Sean shares his insights on who's getting content marketing right, what’s holding brands back and where the biggest opportunities are in the year[...]
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Digital marketing must raise the bar to win respect and lose the mavericks
By Darian Kovacs, Founding Partner, Jelly Digital Marketing & PR Brands spent close to $85 billion on digital marketing in Canada last year[...]
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Our shared pandemic experience must lead to better understanding of mental health challenges
Many people within the agency and marketing sectors are facing a tough time due to the ongoing pandemic To provide support, the ICA is interviewed a[...]
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