Ideas & Insights

Labour shortage: Are you tackling the issue from the right angle?
It’s never been so easy for employees to find new jobs An ongoing labour shortage coupled with a market still reeling from the pandemic have given[...]
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It’s Time to Loosen Google’s Grip in SEM
Scott Cosgrove, media director at Peterborough-based agency Outpost379, puts forwards some solutions to solve issues with paid search results[...]
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Your B2B customer is a millennial and a digital native. Is that who you're targeting?
It's time to harness data, navigate complexity, and deliver on the unification promise, says Kristin Gower, Global President, B2B Practice,[...]
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The productivity myth - are you procuring creativity or killing it?
Marketing procurement professionals could make important changes in how they invest in the services of creative thinkers, says Leah Power, EVP,[...]
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Why marketing and tech have a talent retention problem
It's time to build better workplace cultures and hire with diversity in mind when it comes to digital roles, says Darian Kovacs, founder of Jelly[...]
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Can coffee fix the talent crisis?
The Fairtrade coffee movement offered a premium product that reset expectations, and now has people convinced that they can’t live without a $5[...]
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The three big media opportunities for marketers ahead of 2023
It's not been an easy time for brands but Devon MacDonald, President at Cairns Oneil, the strategic planning and buying agency, has some solutions as[...]
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A Heart in Two Homes: The 1.5M Inclusion Opportunity
By Jessica Borges, VP, Business Lead, Koo Multicultural Summer brings a buzz of excitement for new beginnings, as immigrants arrive in the country[...]
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How to Approach the Changes in Tech & Digital Hiring Practices
By Darian Kovacs, Founder, Jelly Digital Marketing & PR The last two years have brought on many changes, shifts, and new approaches for[...]
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Inflation, yogurt, and why everyone will be a luxury marketer soon
By Mo Dezyanian, President of Empathy Inc Yesterday a friend came over with home-made yogurt It made me think of how my mom used to make yogurt[...]
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