Ideas & Insights
Human hopes and fears – what brands can learn from pandemics
At the recent Institute of Communication Agencies Northern Maverick Collective event, Jean-Xavier Wilhelmy, Director, Lead Strategy at Cossette,[...]
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Creating reasons to choose
By Guybrush Taylor, Executive Strategy Director at Camp Jefferson Relaxing spas 24/7 home security solutions Telcos that keep you connected[...]
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Pushing forward through uncertainty: a Canadian leadership perspective
The pandemic has been a great equalizer for both marketing and media leaders It has created a cauldron that forced leaders to adapt, communicate in[...]
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Unmasking Gender Inequity Through Creative Digital Design
By Christie Atkins, Marketing Lead at POWERSHiFTER Women have experienced health inequities in BC for decades, and recent research conducted by[...]
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Less Talk, More Listening: Empowering Talent During a Crisis
By Alastair Taylor, Chief Executive, Publicis Media Canada As more people spend time at home, it has opened the floodgates for a wide range of[...]
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What brands need to know about podcasting, especially amid a pandemic
COVID-19 has been a media disruptor, but podcasts have emerged as a relatively pandemic-proof way to reach a Canadian audience As audio continues to[...]
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The Most Influential Brands in Canada 2020: Event Recording
On Tuesday, February 2, 2021, Globe Media Group, in partnership with Ipsos, The Association of Canadian Advertisers, and Publicis hosted the Most[...]
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Building influence to drive brand value
At the recent reveal of Canada’s most influential brands of 2020, Ipsos CCO Steve Levy told the virtual attendees, “Influential brands are worth[...]
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Advertising in news benefits brands: IAB Study - The News Trust Halo
Does advertising in news benefit brands News has always been a critically important in the lives of all Canadians This year, the vital importance of[...]
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What's the value of creative effectiveness?
In advance of the 2020 Effies Canada Creative Effectiveness Summit, we spoke with creative and marketing leaders about the value of creativity and[...]
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