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Vividata Spring 2021 shows The Globe is Canada’s top publisher

Vividata’s Spring 2021 release highlights that The Globe continues to be the leader in national weekly print and digital readership and has maintained strong audience growth since Spring 2020.

We have the largest national weekly cume footprint (newspaper and digital) at 6.4 million (+10% from the same time last year) and our growth is being driven by strong digital engagement (weekly digital is up +17% vs last year).

Vividata’s Spring 2021 results:

  • The Globe’s total readership footprint (Globe weekly newspaper, Globe weekly digital, Report on Business magazine print/digital) is 7.1 million (7,109,000)

Globe weekly readership (newspaper and digital)

  • Our national weekly cume readership footprint is 6.4 million (6,435,000), larger than any other Vividata measured individual publisher brand
  • We have more readers than all other measured individual publisher brand in all of the key demographic categories (University Grads, MOPES, Senior Managers/Owners, Household Income $100K+, Personal Income $60K+, Business Purchase Influencers, Business Decision Makers, A25-54 with HHI $100K+)
  • Our Metro edition weekly footprint is 3.3 million (3,322,000)

Globe newspaper readership – National

  • Our weekly cume print readership is 3 million (3,047,000), larger than any Vividata measured print newspaper
  • Globe Monday-Friday print readers: 731,000
  • Globe Saturday print readers: 1,808,000

Globe newspaper readership – Metro

  • Our weekly cume print readership is 1.6 million (1,606,000)
  • Globe Monday-Friday print readers: 454,000
  • Globe Saturday print readers: 994,000

Report on Business Magazine

  • Print/digital readership: 2 million
  • Average issue magazine readership: 839,000
  • Monthly digital readership: 1.3 million

Source: Vividata Spring 2021, Total 14+

For more information about our platforms, the readership they attract and advertising opportunities within them, please explore our newspaper, magazines and digital sections, and contact your Globe representative

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