“Starting in September, we’re marking 10 years of Globe Style Advisor by looking ahead to the future. Since its first issue the magazine has been a glossy stylebook for refined living, shining a spotlight on innovative people, places and products that help Canadians live well.
This year, we elevate the magazine experience with a refreshed look, a focused editorial calendar and updated sections to remain Canada’s go-to lifestyle guide.”
Andrew Sardone
Editorial Director
Premium
Readership
Delivered to 294,000 home subscribers in affluent neighbourhoods across Canada.
Higher Incomes
43% higher incomes than average Canadians.
2.7x more likely to have HHI of $200K+
Affluent fashionistas
Our readers are 58% more likely to spend $1000+ on clothing
(past 12 months)
Active car buyers
Our readers are 89% more likely to purchase a premium vehicle (next 12 months)
Source: Vividata Fall 2021 Study – National, Total 14+. Globe Mon-Fri print readers who obtained the last issue via paid subscription (household)
Circulation: AAM 2019 Audit, Print (subscribers only) + Digital Replica
Experience the new Style Advisor
September’s fashion and beauty issue introduced our stunning new design and enhanced features for our 10th anniversary year.
We explore where style is headed next with insights from influential Canadians who are reshaping the industry and introduced the new Essentials section, with product stories and trend roundups, giving readers a 360-degree perspective on what’s new in the market.
It’s the perfect location for your brand to connect with our engaged, affluent readers.
Four annual style guides, four key themes
March 2022
Travel in Style
BOOKING DEADLINE: Thursday, February 3
PUBLICATION DATE: Friday, March 11
May 2022
Design at Home
BOOKING DEADLINE: Thursday, March 31
PUBLICATION DATE: Friday, May 13
September 2022
The Best of Fall Fashion & Beauty
BOOKING DEADLINE: Thursday, August 4
PUBLICATION DATE: Friday, September 9
November 2022
Holiday Fashion & Entertaining
BOOKING DEADLINE: Thursday, October 13
PUBLICATION DATE: Friday, November 18
March 2022
The Travel Issue
Style Advisor’s annual travel issue is our guide to places near and far that inspire visitors through their flair for style. We’re also continuing to mark 10 years of the magazine with a look at how luxury getaways will adapt to our readers’ tastes over the next decade.
BOOKING DEADLINE: Thursday, February 3
MATERIAL DEADLINE: Thursday, February 10
PUBLICATION DATE: Friday, March 11
May 2022
Design at Home
Style Advisor’s annual design issue arrives just as Canadians are ready to reimagine and revamp their homes and outdoor spaces. It includes trend tips for kitchens, paint colours, flooring, surfaces and patios while emphasizing the value of investing in quality housewares. Features will spotlight the spaces of creative Canadians around the world and how they incorporate elements of home in architecture and decor.
Essentials pages
In the Essentials pages, find lots of summer style stories about what to wear, where to go, what to drive, how to stay connected, as well as eating and drinking inspiration for the season.
BOOKING DEADLINE: Thursday, March 31
MATERIAL DEADLINE: Wednesday, April 6
PUBLICATION DATE: Friday, May 13
September 2022
The Best of Fall Fashion & Beauty
Our fall fashion and beauty issue with a special focus on the connection between style and film. It’s a creative relationship that feeds our desires for what we wear – and watch.
The new season is captured in essential news about autumn’s trends and launches in clothing, accessories, footwear, cosmetics, skincare and fragrance. Stories on the best in design, travel food and drink round out our editorial mix.
BOOKING DEADLINE: Thursday, August 4
MATERIAL DEADLINE: Wednesday, August 10
PUBLICATION DATE: Friday, September 9
November 2022
Holiday Fashion & Entertaining
For a fashionable festive season and inspired gifting, we help readers navigate the holidays with ease. Our themed gift guides will cover fashion for women and men, beauty and grooming, art and design, travel, food and drink.
Home decor coverage focuses on prepping your space for any December occasion while food and drink stories capture the recipes, vintages and cocktails that bring comfort and joy.
BOOKING DEADLINE: Thursday, October 13
MATERIAL DEADLINE: Wednesday, October 19
PUBLICATION DATE: Friday, November 18
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