Sponsor Content

Our reputation for editorial excellence means our readers hold us to a higher standard than most media companies. It also means our marketing clients also expect excellent performance from their programs. With the bar set so high, we bring the same rigour to your content marketing programs that we do to our newsroom reporting. 

They’re brand-safe. Focused content attracts readers whose have an active interest in specific topics and, by association, builds their affinity for your brand. This focused content also means they are brand-safe, and you won’t have to worry that your brand is running adjacent to content that’s inappropriate.

They deliver results. Advertising in specialized content is one of the most effective ways to reach new customers, to establish your brand as a leader in your industry and to provide readers with useful information that helps them make better decisions. We regularly hear from clients that The Globe’s audience responds very well to quality content that’s published for their brand to align with, in print and online.

Scheduled Opportunities

Throughout the year, our team delivers turnkey features for clients who want to be aligned or integrated into great content. With a pre-planned schedule, they’re easy to buy and barriers to entry are lower for clients who may not have big budgets. 

We continually introduce fresh and relevant B2B and B2C themes that reflect the dynamic world we live in. Some of our most popular topics include: business and finance, real estate, travel, health, technology, education and the arts. We also deliver a number of seasonal and holiday-based lifestyle content, including Black Friday, Cyber Monday and Boxing Day.

Globe Special Reports

Globe-branded editorial content that’s focused on a specialist subject. Advertising clients can choose the ideal themes but – to maintain integrity – have no input into the content and aren’t mentioned directly in it.

Integrated Content Features

Advertorial-style content that’s crafted to explore your industry, consumer needs and relevant issues. Our approach can integrate your brand into the features with quotes and images.

Custom Programs

Work with our Globe Content Studio to develop effective content programs – created for your brand sponsorship and developed to deliver results for your marketing funnel. Each program is crafted to feature a potent mix of editorial and advertorial – and can include Paid Posts, content created and presented from your brand, in our platforms.

Tell your unique story across platforms, within powerful marketing programs that extend into more complex projects like videos, podcast series and events.

Custom Programs

Globe Content Studio elevates brands and drives business results by delivering premium journalistic storytelling to high-value audiences. We’re a team of editors, strategists, designers and data analysts. Our portfolio of work is rooted in curiosity, diversity and honesty.

Paid Posts

Paid-Posts-Jan2020

Globe-hosted content that’s written and supplied by our advertising clients.  Content is labeled as “Paid Post” and must meet Globe standards for quality. 

Take the next step.

Get complete information about how our platforms and products will keep you connected to Canada.

WESTERN CANADA

1.604.631.6608
EMAIL US
WESTERN CANADA

TORONTO

1.866.999.9237
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NATIONAL, ONTARIO & MANITOBA

EASTERN CANADA

1.800.363.7526
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USA AND INTERNATIONAL

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OUTSIDE CANADA

GMGFTR

351 King Street East, Suite 1600
Toronto, M5A 0N1
advertising@globeandmail.com 

© 2019 The Globe and Mail. All Rights Reserved.

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