Pursuits feature

Our readers have a wealth of interests, passions and obsessions – and they want to feed these interests and to be inspired by new ones. 

Every Saturday, Pursuits presents a vibrant mix of Style, Fashion and Beauty, Home Decor, Travel, Society, Food and Wine, along with Puzzles, Games and Horoscopes.

1,666,000

1,666,000

readers, every weekend.

Men earning HHI $150k+

Men earning HHI $150k+

Index 155

Women earning HHI $150k+

Women earning HHI $150k+

Index 115

Pursuits Main Cover
24% are Millenials

24% are Millenials

37% are under 35

$777M spend on clothes

$777M spend on clothes

Seek Designer Labels 
Index 128

Took 3.9 million vacations abroad

Took 3.9 million vacations abroad

Index 124

Source: Vividata Readership Study – Spring 2019, National, Saturday readers

The Pursuits of Happiness

Our readers have shown strong interest in gaining deeper insights into the impact on our society, culture and creativity. 

Each weekend, we deliver insightful and authoritative editorial on all aspects of stylish living, fashion and design.

Pursuits Fashion Beauty Cover
Pursuits HomeDecor Cover

A fresh approach

Presented in a stunning, magazine-inspired reading experience, it’s the perfect platform to reach your ideal consumers, trend-setters, style influencers and taste-makers.

Running nationwide in our Weekend newspaper, you’ll reach Canadians with discerning taste when they’re in the ideal position to engage with – and react to – your brand message.

Hungry for more?

We will explore the wide range of food and wine, exploring the uniqueness and diversity of Canada, along with world inspirations that come from a broad scope of palates and tastes.

Our readers show great interest in food that is unique but not impossible to make. Each week, we feed reader appetites with favourites from Lucy Waverman, Tara O’Brady and Lina Cashetto.

Pursuits Food Cover 1
wine_page_pursuits

Always in good taste.

Wine and Spirits columnist Beppi Crosariol will continue to pick the tastiest sips from close to home and around the world.

Readers have asked us to keep highlighting great wines available across the Canada – not just in Ontario.

Travelling without moving.

Pursuits showcases places we’ve found, that are friendly to bank balances, while capturing the special moments in life where travel has its most memorable impact.

Readers have also told us that they want to see more of Canada, to find undiscovered gems and that they rely on our advice when making regular, big and momentous destination plans.

Pursuits Travel Cover

Learn More

For complete information about our platforms and products, and how we can ensure your next campaign is the most successful one yet, get in touch!

WESTERN CANADA

1.604.631.6608
EMAIL US
WESTERN CANADA

TORONTO

1.866.999.9237
EMAIL US
NATIONAL, ONTARIO & MANITOBA

EASTERN CANADA

1.800.363.7526
EMAIL US
OTTAWA REGION, QUEBEC & ATLANTIC

USA AND INTERNATIONAL

1.212.426.5932
EMAIL US
OUTSIDE CANADA

CannesTGAM19_white

351 King Street East, Suite 1600
Toronto, M5A 0N1
advertising@globeandmail.com 

© 2019 The Globe and Mail. All Rights Reserved.

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