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Get more from your marketing. Connect to Canada’s investors – financial professionals and consumers.

In 2020, we attracted record-breaking readership from Canadians coast-to-coast, proving that during the most challenging times, Canadians turn to the source they trust the most for valuable insight and perspective. And, while the pandemic is still proving to be immensely challenging, hope is beginning to build that this year will provide a pathway to recovery.

We remain your essential connection to households and businesses who need helpful advice and guidance on how to cope with the daily needs of managing their personal and professional finances. From the national, brand-building power of our flagship partnerships, to our professional and personal finance sponsorships that connect you to valuable B2B and B2C audiences, and the impact of our content and performance marketing programs, we’ll ensure your messaging truly connects to the valuable prospects you need.

Stay connected to Canada

Own our highest-profile partnerships

Looking to harness the brand and audience building power of The Globe for your brand? Stand out in our flagship sponsorship features that deliver our in-depth Canadian and International finance journalism, aligning with our highest profile writers and features to create the strongest connection to your target audience – and achieve your campaign objectives. 

Report on Business Diamond Sponsorship

Build your connection to millions of influential consumers through our world-class portfolio of news, business and lifestyle websites.

Small Business Recovery Partnership

Achieve exceptional marketing performance with our state-of-the-art audience and contextual targeting, high-reach content, creative and video.

Globe Content Studio

Partner with us to create high impact content marketing – powered by Globe journalism – to bring your brand narrative to life and deliver against your KPIs.

Explore recent programs

Build your brand influence with Globe sponsorships

In the most challenging of times, our journalism has been in massive demand across social, business and political life. Simply put, The Globe is an essential resource for engaged and influential Canadians – and your vital connection to them. Explore these sponsorships to take full advantage of our unmatched ability to build deep B2B and B2C connections across our digital, print and event platforms, and make the difference in your marketing performance.

Your audiences are here.

Stay connected to your highest value prospects, across our trusted, in-demand ecosystem that’s continuously supporting the needs of Canadians, and ensuring they stay engaged with your brand.

Take advantage of turnkey marketing opportunities

Choose The Globe’s engaging editorial and advertorial features, series and reports, to gain targeted access to your ideal audiences, within powerful contextual alignment, and with the flexibility to fit all marketing budgets. With a pre-planned schedule, our turnkey marketing opportunities provide a range of flexible formats that match your marketing objectives. Align with Globe world-class editorial or integrate your brand into our engaging content, and connect to more of the high value B2B or B2C prospects you need to achieve marketing success.

Drive your marketing performance 

Achieve exceptional marketing impact with our unique combination of audience, technology, content and creative capabilities. Leverage our data-driven insights, storytelling and design abilities to position your brand at the centre of world-class content and at the heart of Canada’s most influential audiences.

Performance Marketing

Globe Response performance programs deliver on your KPIs, with our unique ability to create rewarding connections to Canada’s premium audiences across your marketing funnel.

We’ll deliver the more of the prospects to your site and stores that you need – powered by our exclusive audience data, across The Globe, Alliance sites and our premium network.

Content Marketing

Globe Content Studio will strengthen the relationship between your brand and your customers.

We’ll bring your brand to life across digital, print and events: in articles, podcasts, videos, interactives, magazines, live and virtual experiences, using world-class content marketing programs to deliver business results. 

Creative Marketing

Our full-service creative studio produces highly-effective ads, in digital, print and beyond, with features like e-commerce and social integration, designed to achieve exceptional consumer engagement and sales performance.

We’ll help you grab attention, deliver rewarding content and compelling messaging – to achieve the strongest response and marketing impact.

Take the next step.

Get complete information about how partnering with the Globe Media Group builds your strongest connection to Canada.

Finance DEV

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