Own the Day
Purpose-built marketing programs
Every day, The Globe delivers Canada’s best news, business and lifestyle journalism with a singular purpose – to inform our highly engaged audiences. Our Own the Day sponsorships also have clarity of purpose – connecting your brand to these valuable and responsive consumers, and delivering highly-effective, performance-focused marketing to achieve your objectives.
Choose from four turnkey programs, each designed to achieve your specific goals: unmatched connection to specific audiences, extending your media reach, delivering powerful brand impact, and driving consumer response. Each program features:
Globe impact
We’ll connect you to Canada in The Globe’s Homepage, Canada and World news sections, providing 100% Share of Voice exclusivity across our desktop, mobile and app inventory.
Globe Alliance scale
High volume impression delivery across Globe Alliance, our premium digital network, amplifies your program effectiveness, ensuring you accomplish your objectives.
Delivering Reach
Own the day by accessing powerful reach, and deliver your brand message to as many readers as possible in one day.
Program features
- 100% SOV of The Globe’s homepage, plus: Canada, World and Politics section fronts
- Guaranteed impression delivery across The Globe and Alliance sites
- Frequency capped to maximize reach to the largest audience possible in one day
Delivering your creative with purpose
Standard display formats maximize focus on effective reach (728×90, 300×600, 300×250) for both 100% SOV and impression delivery
Brand impact
Own the day by building massive brand awareness and engagement by delivering a highly creative experience.
Program features
- 100% SOV of The Globe’s homepage
- Guaranteed impression delivery across The Globe and Alliance sites
- Frequency capped to maximize reach to the largest audience possible for the day
Delivering your creative with purpose
- High impact Hero and Wallpaper formats grab consumer attention on The Globe’s homepage
- Standard display reinforces your message across The Globe and Alliance
- Our Creative Studio is fully equipped to design custom ads that are tailored to our content environment to effectively deliver on your KPIs
Driving response
Own the day by capturing the attention of our high value audiences and driving their response.
Program features
- 100% SOV of The Globe’s homepage, plus: Canada, World and Politics section fronts
- Guaranteed impression delivery across The Globe and Alliance sites
- Optimized to drive the strongest consumer response using ad placements and intent reactions
Delivering your creative with purpose
- Focus on large format Billboard and 300×600 units for SOV placements and impression delivery inventory (typically achieving higher conversions than other ad units)
- Work with our Creative Studio to develop ads that will deliver strong CTA within our platforms
Audience targeting
Own the day by delivering your message with impact, directly to the specific consumers you’re looking for.
Program features
- 100% SOV of The Globe’s homepage, plus: Canada, World and Politics section fronts
- Guaranteed impression delivery across The Globe and Alliance sites
- Designed to target your desired consumers using our unique 1st party audience and contextual targeting
Delivering your creative with purpose
- Standard display formats (728×90, 300×600, 300×250) for both 100% SOV and impression delivery
- Formats are selected to maximize focus on targeted audience reach
Own the Day, with the flexibility to fit your marketing plans and the impact to deliver the results you need.
Align with specific calendar events
such as key editorial live dates, holidays, or to ensure important moments such as product launches or sales announcements are successful
Run the same day to strengthen other campaign tactics
such as custom content programs, Globe Newsletters or social amplification for specific content
Deliver big brand attention across your marketing funnel
multiple day options are available
Take the next step.
Get complete information about how partnering with the Globe Media Group builds your strongest connection to Canada.
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Toronto, M5A 0N1
advertising@globeandmail.com
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