The Decibel Connect to Canada in our daily editorial podcast

The Decibel helps Canadians make sense of the most important stories shaping our world, by exploring the topics being passionately debated in business, politics and households across our country,

Hosted by Tamara Khandaker and featuring Globe journalists – at home and around the world, our latest podcast has quickly featured among Canada Top Podcasts on Spotify and Top Shows on Apple Podcasts.

It’s the ideal platform to connect to engaged Canadians and access massive exposure for your brand.

Position your brand as a thought leader

The Decibel represents a unique opportunity to support and connect with our leaders of tomorrow, by partnering with The Globe to deliver engaging daily conversations through audio.

Access our high-profile marketing promotion throughout the podcast content and across our platforms, including:

  • Branded pre/mid-roll in each episode, connecting with 77,000 unique listeners and growing fast!
  • Co-branded promotion across our print, online, and social channels
  • Sponsor-supported supplementary media commitment to drive multi-touchpoint brand engagement and additional podcast awareness
The Decibel Podcast Sponsorship

Connect with our engaged audience

The Decibel has already gained a large audience, building an affinity among a younger urban core audience. We asked them how they feel about our podcast:

Like or love The Decibel

91%

Strong advertiser recall (aided)

78%

The Decibel Podcast Sponsorship

We asked listeners to describe their podcast experience

"Informative"

92%

"Relevant"

78%

"Credible"

71%

"Enjoyable"

54%

Globe readers are more likely to listen to podcasts daily (i126), and are also more likely to search for, or purchase, a brand after audio ad exposure (i129)*

SOURCE: The Decibel Listener Survey – Signal Hill Insights (June 2021)
*Vividata Fall 2020

Customize your sponsorship to achieve your objectives

Work with Globe Content Studio to create content that complements the podcast sponsorship, custom developed to help you reach your business and marketing objectives.

The Decibel Podcast Sponsorship

Collaborate with our Creative Studio to produce custom digital and print creative for your sponsorship as added-value, with engaging high impact formats to drive awareness and association with the podcast, and to showcase your products and services.

Take the next step.

Get complete information about how partnering with the Globe Media Group builds your strongest connection to Canada.

WESTERN CANADA

1.604.679.6370
EMAIL US
WESTERN CANADA

TORONTO

1.866.999.9237
EMAIL US
NATIONAL, ONTARIO & MANITOBA

EASTERN CANADA

1.800.363.7526
EMAIL US
OTTAWA REGION, QUEBEC & ATLANTIC

USA AND INTERNATIONAL

1.212.426.5932
EMAIL US
OUTSIDE CANADA

The Decibel Podcast Sponsorship

351 King Street East, Suite 1600
Toronto, M5A 0N1
advertising@globeandmail.com 

© 2021 The Globe and Mail. All Rights Reserved.

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