Ideas & Insights
Globe Media Group’s 2023 Wrapped: Three projects we’re proud of
When a new year begins, it’s always a great opportunity to look back at standout projects and campaigns that rise above the others Here are three[...]
Read Article »
Shifting telecommunications habits in a fast-moving industry
With the increasing importance of telecommunications in our lives, The Globe sought insights into the television, mobile, internet, and home security[...]
Read Article »
Developing a culture of experimentation
This month, IAB Canada hosted ‘The Experimentation Edge’, an executive roundtable sponsored by Globe Media Group This event gathered a group of[...]
Read Article »
Data vendors and the future of ethical data practices
In the digital age, marketers are grappling with an ever-evolving landscape in which the ways to understand consumer behaviours are constantly[...]
Read Article »
Decoding Cannes 2023: Key Takeaways
Decoding Cannes is back! Globe Media Group was thrilled to bring back its much-loved annual event that focuses on the insights and behind-the-scenes[...]
Read Article »
Exploring the Ever-Evolving Meaning of Luxury for Today’s Consumers
In a world where the meaning of luxury is constantly evolving, The Globe sought to gain deeper insights into the lifestyle interests and[...]
Read Article »
Embracing Change: Key Takeaways from our Leadership Roundtable
Leadership is dynamic It's constantly evolving to meet the demands of the ever-changing business landscape In our recent Roundtable event: Confident[...]
Read Article »
Responsible Media is transforming Canada’s advertising landscape
Responsible Media may become the next buzzword in 2023 With so much uncertainty about the environment, economy, and society, it’s easy to[...]
Read Article »
The future of food in Canada
Proprietary research by TBWA reveals the cultural forces that have the potential to revolutionize the future of food in Canada Bill Chamness, VP[...]
Read Article »
Behind the scenes with gold-medal Young Lions
Gold-medal winning Young Lions Ryan Grippo and Mike Miura from MLSE (Maple Leaf Sports & Entertainment) recently sat down with Katherine Scarrow[...]
Read Article »
Five takeaways from the Cannes Lions Festival 2023
In a recent Instagram Live interview, Katherine Scarrow, general manager of The Globe and Mail's content studio, and Karen Howe, founder of The[...]
Read Article »
Andronicus Wu and Jon Dawe: Mastering tight budgets with creative scrappiness
Art Director Andronicus Wu and Senior Copywriter Jon Dawe of The Garden Agency, competed in the Global Young Lions Competition at the Cannes Lions[...]
Read Article »