The power of creativity and creative effectiveness

Creative effectiveness is paramount for marketing success.  But what is creative effectiveness? Where do marketers sit with regards to long-term and short-term plans and what shifts are marketers and agency partners seeing in creative effectiveness?

In partnership with the ICA, we spoke with members of the 2021 Effie Canada Steering Committee to gain insight into balancing short term and long-term efforts, the power of creativity and the key drivers of creative effectiveness.

Globe Media Group is proud to be a partner of the 2021 Canadian Creative Effectiveness Summit, highlighting the importance of creativity in driving marketing effectiveness.

The video features steering committee members:

  • Sarah Thompson, Chief Strategy Officer, THEO
  • Ira Baptiste, Managing Director, EVP, Brandfire Marketing Group Inc.
  • Ali Leung, Head of Marketing, Canada, Shopify

The video also features Peter Field, independent Marketing and Advertising Professional, Author, Public Speaker, Consultant.

Explore the winning work from the 2021 Canadian Creative Effectiveness Summit.

Watch the Creative Effectiveness video from last year’s Summit.

Marketing Insights

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