Canada's newspaper.

Open today’s paper, and you’ll see how our innovative technology has created new ways of looking at the world. Canada’s newspaper is heavily influenced each day by Sophi – our proprietary audience data insights – we now focus content where readers are most engaged, and advertisers most seen – creating both broader audience reach and deeper engagement.

Amidst these changes, one thing has been consistently strong: our extraordinary storytelling that can’t be matched anywhere else. The Globe is bold, courageous and uniquely influential across social, business and political life.

It’s why we remain an essential resource for engaged Canadians – at a time when quality journalism is needed more than ever – and your vital connection to them.

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Connect to Canada’s Influencers

Reach your ideal consumers through a powerful combination of contextual placement alongside trusted, engaging journalism and Canada’s most receptive audience.

Strengthen your brand message by aligning your brand with our most popular and relevant editorial features and journalists and deepen engagement through custom content.

THE WEEKDAY EXPERIENCE

Designed for an audience who dedicate an average of an hour reading each day – we deliver Canada’s finest journalism in two robust weekday sections.

News and Features

Reflecting the diverse interests of our audience, we deliver an engaging flow of stories and features in our most-read section.

News presents a captivating and richly visual mix of international, national and regional news – with dedicated Toronto and B.C. pages – along with lifestyle content, each day.

Report on Business

Engineered with a deep understanding of our audience to maintain our position as the pinnacle of Canadian business journalism.

On weekdays, we integrate Canada’s best Sports coverage, ensuring we remain the premier choice to reach Canada’s influencers.

On Friday, we get readers ready for the weekend, adding our popular Drive and Real Estate sections.

Drive

Runs in our Metro edition
An engaging mix of technology, new drives and comparison road tests
Bold visual design

Real Estate

A National section with national and local features and a sharp design
Home and decor, design and architecture, mortgage/financing advice
Dedicated pages highlighting local market news

THE WEEKEND EXPERIENCE

Reflecting the focused time our audience dedicates to reading over the weekend, our newspaper expands to six sections: News, Business, Sports, Opinion, Arts & Books and Pursuits, our engaging weekly mix of lifestyle content.

News, Business & Sports

News, Report on Business and Sports become standalone sections, reflecting the focused personal time readers dedicate to reading over the weekend.

News retains its 8 glossy pages
Report on Business adds 8 glossy pages for lead stories and premium ad positions
Sports features 4-pages of glossy on the outside of the section

Opinion

Opinion is our platform for deep analysis, insights and ideas for the world.

Highly popular, both in print and online, it’s home for our authoritative columnists and the strongest opinions – in-depth editorials and reader letters – on the big issues for Canadians coast-to-coast.

Pursuits

Our readers have a wealth of interests, passions and obsessions – and they want to feed these interests and to be inspired by new ones.

Our Pursuits section presents a vibrant mix of Style, Fashion and Beauty, Home Decor, Travel, Society, Food and Wine, along with Puzzles, Games and Horoscopes

Arts & Books

On the weekend, our Arts coverage expands into a dedicated section and continues our diverse portfolio of culture, from music, theatre and film to architecture and literature, with Canada’s largest pool of arts reviewers.

Create your unique marketing program

Leverage custom editorial themes, native and advertorial features to position your brand at the centre of our world-class content and at the heart of our influential audience.

Choose from our pre-planned opportunities or work with award-winning content marketing experts to bring the power of our journalism to your full-funnel marketing programs, enhancing credibility, lifting your brand perception and achieving your KPIs.

EXPLORE OUR OPPORTUNITIES CALENDAR

Explore our Content Studio