Mooren Bofill, 123W

Mo is a Partner/Co-Owner and Creative Director at One Twenty Three West (123w) – one of Canada’s leading agencies based out of Vancouver, Toronto, and Montreal. Born and raised in the Philippines, and growing up in Ontario, she brings a diverse point of view that mixes her passion for design, creativity and business strategy to Canadian design and advertising.

She believes in building brands through a human experience: How can we bring humanity into how we work together, how we approach work, and how we communicate as people and as brands? How can we design something that has a direct impact on our everyday experience? She believes that we should use creativity to not only build business but to use creativity to appeal to the best in us all.

Outside of driving business growth for her clients, her work has also been awarded and recognized internationally by D&AD, How Design Awards, Cannes Lions, Luerzer’s Archive, Communication Arts, The Advertising & Design Club of Canada, Applied Arts, Marketing Magazine, among others.

With over a decade of experience, Mo has helped transform some of Canada’s most iconic brands from the ground up: Bell, President’s Choice, Loblaws, Home Hardware, Winners, Shoppers, and Koodo to name a few. She has also helped transform global brands like KFC, Coca-Cola, Corona, Audi, Subaru, Mitsubishi and helped them become relevant brands to Canadians.

A strong believer in mentorship, she mentors at the Miami Ad School Toronto, The Remix Project and the RGD ((Registered Graphic Designers of Ontario). Most recently she also joined the Board of Directors of the ADCCs (Advertising & Design Club of Canada).

Throughout the recent year, she was judging and speaking at the following events:
Jun 2022 – Cannes Lions 2022, Jury
Apr 2022 – The One Show, ADC Annual Awards, Jury
Apr 2022 – Canadian Marketing Awards, Design, Jury Co-chair
2021-2022 – ADCC, Advertising & Design Club of Canada – “In & Around Design” Series, Host
Jan 2022 – The Remix Project x ArtworksTO, Mentor
Jan 2022 – George Brown School of Design, Speaker “Design or Die” – The Power of Design
Jan 2022 – National Advertising Competition – Jury
Nov 2021 – Registered Graphic Designers, RGD Design Thinkers, Speaker “Design in Canada”
Oct 2021 – Miami Ad School, Mentor
Oct 2021 – Craft and Crew Journey Map “Creativity and Learning From Your Students”, Podcast
Oct 2021 – ADCC, Advertising & Design Club of Canada – “In & Around Design” Series, Host
Aug 2021 – “Small but Mighty” Podcast with Audrey Kwan
Jun 2021 – Gerety Awards, Jury
Jun 2021 – Applied Arts Magazine, Jury
Jun 2021 – The One Show, Jury