Lance Martin, DonerNorth
Lance is an agency veteran with over 25 years of experience in the industry. At DonerNorth (Formerly UNION) his focus is on creating brand stories that drive conversion and bringing holistic thinking across all points of the customer journey. Before that he spent over a decade at TAXI, where he was integral in the creation of some of the agency’s most iconic work for clients including MINI, Nike, Viagra, and Canadian Tire. His work has been recognized by Cannes Lions, D&AD, the One Show, and more.