Eiko Kawano, Loblaw Digital

Director of Product Design, PC Express /

Eiko has been creating digital experiences since 1998. She is known for using design thinking to bring people together, and for her multi-disciplinary background across UX and CX strategy, journey mapping, research, and design.

At Publicis Sapient, Eiko was the Head of Experience Design for the North American Retail practice. Eiko shepherded the experience transformation for one of Publicis Sapient’s largest clients through a collaborative design practice that kicked off in 2012, launching their first responsive website, first online grocery offering, first third-party marketplace, and first mobile app in the eight years since.

In 2021 Eiko was a panelist at NRF’s, “The new ethics of tech: equity, diversity and human-centered design.” She presented at the 3% Conference in 2020, was a panelist at Essential Retail’s Women in Digital event in 2020, and was recognized in Consulting Magazine’s 2020 Women Leaders in Technology feature. Eiko has been published in Total Retail, Chain Store Age, and Retail Touchpoints, and cited in CNBC.