On Friday morning, subscribers opened up the refreshed ROB magazine. Why did we relaunch our magazine, already the top business magazine in the country with 1.8 million print and digital readers? Because we’re always looking at ways to better serve our readers, audiences and clients.
Over the years, heavy investment in our data science and analytics teams has resulted in a huge transformation in how we determine our content, including what we feature in the magazine. Our proprietary data analytics platform showed stories of companies and executives are valued most by readers.
Under editor James Cowan (formerly of Canadian Business), we’re focusing on innovative thinking, wealth management, along with business strategy and leadership, through practical stories and ideas from companies, executives and leading Canadian business schools.
We’ll be expanding our rankings, with the inaugural Top Growing Companies appearing today. In November, you’ll see our new CEO of the Year ranking, now featuring five CEOs to showcase the breadth of incredible business leadership in the country. Next Spring, we’re looking at gender diversity in the executive ranks of corporate Canada.
Contact your Globe representative to tell your story through Report on Business magazine and across our business ecosystem; aligning with the vital issues facing decision makers and using creative new formats to engage your ideal audiences.