Influencer Marketing Insights

The Globe Content Studio regularly works with leading influencer groups, to enhance how client marketing programs connect with consumers.

Looking to use Influencers to promote your brand messaging? Here’s our top three insights.

  • Number of followers isn’t the only thing that matters. There are many factors to take into account when selecting the right influencer, including their average engagement rate and content type.
  • When it comes to deliverables, Influencers are a triple threat. Influencers are skilled in ways much greater than the number of followers they have. The influencers the Globe works with are photographers and writers too, which allows us to streamline the content creation process.
  • Look at the data. Influencers have access to data points like reach, link clicks, likes, comments, shares and more! It is important to ask every influencer you work with for a final report so you can calculate the success of your campaign.

For more information about how to get the best Influencer Marketing for your brand, please contact Aletta Brandle and explore the Globe Content Studio site.

Marketing Insights

See all Ideas & Insights
Sign up to
stay in touch!
Get the latest updates in our monthly newsletter.
First name
Last name
Email
We will not share your details with any 3rd party.
Thank you,
...almost done.
You will receive an email
from us shortly.

Please click on the verification link in the email to complete the signup process.
Our privacy policy was updated as of March 4, 2020 to reflect new services and provide you with more information on how we use, collect and share your personal information. For a summary of changes and to read the policy, click here
Sign up to stay in touch!
Get the latest Globe Media Group updates in your inbox.
First name
Last name
Email
We will not share your details with any 3rd party.
Thank you,... almost done!
You will receive an email from us shortly.

Please click on the verification link in the email to complete the signup process.