Explore the Globe Insiders COVID-19 readership study insights


To understand how Globe readers are coping with the COVID-19 crisis, and how it is affecting their daily lives, we deployed a survey to Globe Insiders, our audience intelligence panel of print and digital readers.


We received an unprecedented 50% response rate, with over 1,300 responses from readers of all ages, and from across Canada. We asked them about the societal, financial and lifestyle impacts they’re experiencing; who they’re turning to for trusted information about the pandemic, and their opinions about the types of communication that brands currently have in the media.

Explore our highlights to help inform how you can respond to consumer needs, both during the pandemic and into Canada’s recovery phase.