Explore the Globe Insiders COVID-19 e-commerce and in-store shopping study


To gain insights into how Globe readers have adapted their e-commerce and shopping activities during the COVID-19 crisis, we deployed a survey to Globe Insiders, our audience intelligence panel of print and digital readers.


Following our recent study on current reader attitudes towards brand advertising, we asked people across Canada how their needs for products and services have changed and how they feel about shopping online, and in-store.

Explore our highlights to inform how you can respond to consumer needs, during Canada’s recovery phase.