Globe Drive

Your perfect marketing vehicle

The Globe’s automotive coverage has built our trusted reputation as an essential resource to guide the car buying and ownership experience. Each week, we deliver authoritative, independent reviews and explore emerging trends, making us both an engaging read and a valuable buying guide for our readers.

Globe Drive runs on Fridays, as a stand-alone section in our Metro edition.

Download the Globe Newspaper Media Kit

High-profile features

Drive features Canada’s best line-up of automotive journalists, who deliver engaging, insightful and entertaining articles.

Main feature – exploring auto trends and opinions
Curbed – Matt Bubbers on automotive trends
Classic Cars – collectables and cars with character
Lou’s Garage – Lou Trottier provides mechanical advice

In-depth reviews

Each week, we feature the latest new car reviews and recommendations – from small cars to luxury vehicles – technology, entertainment and travel.

Face Off – comparing two vehicles in the same segment
A Week With – exploring the true ownership experience
Buying Used – how used cars meet specific owner needs
Deals of the Week – Unhaggle’s CEO, Andrew Tai delivers new car deals, highlighting incentives and offers for in-market buyers

Special editions

Attract an audience of engaged readers and in-market vehicle shoppers in our focused sections and special reports, throughout the year.

Explore our upcoming, automotive-relevant special reports
Each quarter, Globe Drive goes national with our new buying guides
Showcase your new models in our Auto Show event coverage from Toronto, Vancouver and worldwide

Custom vehicles

Partner with us to build unique sponsorships, produce your branded media and integrate direct marketing into highly effective campaigns.

Reach a wider audience in other Globe newspaper sections and Report on Business and Style Advisor magazines
Work with Globe Content Studio, our content marketing team, to create unique brand experiences
Sponsor Globe Events and experiential marketing