To ensure we’re delivering the best possible Digital experience for readers, we need to deliver the fastest loading content.
Simply put, more speed means more engagement from readers – with direct benefits to your advertising through increased ad viewability and stronger campaign performance. We are always working to ensure our site continues to provide:
- The fastest, most engaging reader experience
- Public trust in our data collection policy, addressing any privacy concerns
- Optimal advertising performance ensuring higher consumer satisfaction, lower page abandonment, higher ad viewability and more engagement.
- New ways to help prevent Ad Blocking
We’ve been making a few changes to update our advertising specifications, to adhere to the IAB Standard New Ad Unit Portfolio. One of the main features are the LEAN principles, focusing on delivering lightweight file sizes to minimize any delay during initial page load, in addition to providing guidance about non-invasive advertising for a better user experience.
Our digital specs reflect these guidelines – with a key change to the initial load weight of your files. We’re also using the Advalidation system to actively monitor all creative to ensure your files adhere to these guidelines and will advise you if any changes need to be made to meet these specifications.
Need help to build great Digital ads?
Collaborate with our Globe Content Studio, who are experts in building powerful Digital creative that adheres to the IAB guidelines – while delivering impactful, engaging advertising.