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The flipping point: Rewrite the rules to drive change

Shelley Zalis reveals how to create a ‘flipping point’ by challenging norms and reshaping the marketing industry for women.

In an inspiring session on leading the cultural revolution of the workplace, Shelley Zalis, CEO of The Female Quotient, shared invaluable insights on effective leadership and overcoming workplace adversity.

Here are the key takeaways from this empowering discussion:

  1. Create a ‘flipping point’ by rewriting the rules and challenging the status quo. Don’t wait for the tipping point to initiate change; be proactive and make a meaningful impact.
  2. Embrace the power of emotion in the workplace and boardroom. Recognize the significance of those ‘heartbeat moments’ that can inspire and drive transformation. Soft skills, such as empathy and emotional intelligence, are increasingly vital in today’s AI-driven landscape.
  3. Discover the intersection of passion and purpose to unlock your unstoppable potential. When you align your passion with your purpose, you tap into a limitless well of motivation and drive, propelling you towards extraordinary achievements.

With these insights in mind, you can elevate your leadership capabilities, navigate challenges with resilience and make a lasting impact in the ever-evolving workplace landscape.

Marcin Zerek

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