Sean McDonald, Rethink

Sean is Managing Partner and Chief Strategy Officer at Rethink Communications, a creative agency with offices in Vancouver, Montreal, Toronto and New York. Sean has been consistently recognized as one of the industry’s leading strategic thinkers and creative instigators. He has been recognized as the number one ranked strategist in Canada for 2020 and 2021 by Strategy Magazine, while leading the agency to be recognized as North America’s most effective independent agency by the Effies and the number one ranked independent agency in the world by the Clios and Campaign Magazine. Above all else, Sean is a problem solver and strategist with diverse experience and a passion for the creative process.

Born and raised in Ottawa, Sean holds an undergraduate degree in Political Science from the University of Guelph and Masters of Information and Knowledge Media Design from the University of Toronto. Informed by a career spanning from politics, public relations, and entertainment to advertising, Sean proudly brings a human centred approach to his current role. He has previously worked as an advisor to a Member of Parliament, spent several years at the Wellesley Institute; a think tank focused on social and health issues, and enjoyed stints at several communications agencies prior to Rethink which included National Public Relations, Veritas, and TAXI.

When not walking laps around the office Sean can either be found at home with his family, or, more than likely, indulging in a meal or drink at a local restaurant trying to make friends with the chef.