Mary Maddever is SVP, editorial director of Brunico Communications, overseeing journalistic policy and procedures for the company’s editorial brands, and publisher of strategy.
Maddever has led content strategy and new product development on many Brunico brands and recruited and trained teams for launches and refreshes, including Brunico’s first daily e-news/site Media In Canada, and stimulant, a creative-focused offshoot of the strategy brand’s ad and marketing universe. She has also developed event and awards franchises, and recognition and mentoring programs.
Prior to leading the strategy rebrand, Maddever was editor of RealScreen, an international non-fiction brand; she developed the original editorial launch plan and oversaw a content focus redirect as the business evolved.
Maddever’s background includes four years as editor of international kids entertainment biz magazine KidScreen, where she was mandated to raise brand authority in top-tier global production and broadcast circles, and across ancillary areas of the industry.
Prior to that, Maddever was editor of Playback, Canada’s bi-weekly TV & film industry journal, and its subsidiary magazine offshoots, such as Playback International.