As Chief Revenue Officer at The Globe and Mail, Andrew Saunders draws on more than 20 years at a senior level in business development, advertising, communications, strategic planning, technology, audience development and general management experience from within the Canadian media industry.
Andrew is responsible for leading the monetization strategy for all of the products and services within The Globe and Mail’s news organization. Those products and services include the national newspaper of record, Canada’s number one business magazine, a dedicated custom publishing business unit, a digital Advertising Network, The Globe and Mail’s digital distribution channels along with their events and conference business. His responsibilities include delivering business values through an advertising and subscription business model.
Prior to joining The Globe and Mail in 2001, Andrew was the Vice President of Local, Regional and Business Development at CTV, Canadian largest private broadcaster. Andrew joined CTV Inc. in 1992 (then known as Baton Broadcasting Inc.) and held various senior positions, including Vice President of Sales at Report on Business Television and Vice President of Revenue Management at CTV.
As an active member in the marketing and advertising community, Andrew has served on a number of industry boards including being the past chair of the industry wide NADbank association. Andrew is currently the chairman of the Interactive Advertising Bureau of Canada (IAB) and the Canadian Cannes Advisory Board.
Andrew Saunders is a business leader who promotes a consultative selling approach with a distinguished and growing list of national advertisers along with being an active member on the executive team focusing on driving customer and shareholder value.
The Globe and Mail Newspaper is an essential read for over 6.5 million Canadians who want to be informed on the issues, facts and opinions that affect our country and the world at large. In print since 1844 and digital since 2000, The Globe and Mail media organization strives to deliver Canada’s best coverage of national, international and business news information.