Search giant announces ‘All In’ at Cannes as part of its broader inclusive marketing efforts.
Google’s chief marketing officer announces the launch of the playbook at Cannes Lions because a key theme of this year’s Festival of Creativity is representing the underrepresented in creative work.
Q: Google’s theme this year at Cannes Lions is diversity and inclusion. What exactly does this mean and why does it matter for marketers?
Lorraine: As a CMO it’s my job to make sure that all the work we put in the world truly represents everybody in the world and is also accessible to everybody.
Everybody deserves to feel a sense of belonging. As marketers, it’s our job to make sure the stories we tell are fully inclusive. This also means making our marketing accessible so that all disabled people, 15 percent of the global population, can fully access and engage with our content, products, and experiences.
Q: You’re teaming up with the festival for the first time. What are you doing?
We’re proud to be Cannes’ first accessibility partners. So that means we’re bringing ASL interpreters to the Palais and all the main sessions, as well as live, transcribed captioning so that everyone can follow along. We’re also making our beach here, the Google Beach, far more accessible for everybody and we expanded our toolkit which anyone can use: google.com/allin.
The in-depth playbook was created in partnership with disability inclusion experts, like Disability: IN and LaVant Consulting and influential industry organizations like the American Association of Ad Agencies and Ad Council have endorsed it.
We want to give marketers, advertisers and all creatives the tools they need to make work that both resonates with people with disabilities and accurately represents the disabled community.
Learn more about ‘All In’ here.
As the official Canadian representative of Cannes Lions, the world’s most prestigious and coveted advertising and marketing awards, The Globe and Mail will provide insights, ideas, and takeaways from panels and keynotes over the next five days.