For digital marketers, delivering advertising through Programmatic transactions can provide valuable efficiencies. By combining the benefits of automation with the human elements that are essential to drive marketing success, The Globe focuses on highly productive collaboration with clients on the best ways to respond to brand challenges and deliver on campaign KPIs. Featuring our unique combination of data, design and targeting, The Globe enables the creation and delivery of programs that deliver winning results.
Media in Canada recently interviewed Brian Batenburg, The Globe’s Head of Digital Advertising Sales, to explore our approach to Programmatic and how the inherent efficiencies of automating advertising provide significant benefits for marketers.
Read the article and explore The Globe’s Programmatic capabilities to learn how automation can strengthen your marketing reach and impact.