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In this edition:
- CMO-CFO bonding
- DEI road map
- Sustainable mindset
- On-the-ground intelligence
- Top quote roundup
- Insider tips for first-timers
Marketers face unique challenges in a tough economic landscape, but CMOs can overcome them by showcasing how creativity impacts the bottom line. Raja Rajamannar and Sachin Mehra explore the importance of the CMO-CFO connection, highlighting three key factors for building trust: fantastic communication, clarity in objectives and metrics, and collaboration with the right structure and culture.
The creative work celebrated at Cannes Lions 2022 went beyond representation and exemplified a robust DE&I foundation. In a workshop on unlocking the power of DEI, Claire McHardy outlines a five-step roadmap, emphasizing critical thinking through a DEI lens and embracing emerging movements like intersectionality and allyship.
Ad Net Zero introduces the carbon footprint of advertising, emphasizing the potential of aligning sustainable practices with commercial success. Key takeaways include shifting the mindset to prioritize profit and carbon considerations, taking swift action to decarbonize the industry, facilitating emissions reduction through new standards and leveraging our power as communicators and marketers to influence consumer behavior.
“CMOs need to be architects of growth.” – Mark Kirkham, SVP & CMO, PepsiCo
“Thirty percent of all data in the world is health care data. Build digital trust and be obsessed with the voice of the customer.” – Drew Panayiotou, CMO Pfizer
The first day of Cannes Lions sparked a discussion on the power of creativity in a polarized world. Anheuser-Busch (ABInBev), the Marketer of the Year, emphasized their commitment to unity. ABInBev understands the importance of creativity, reflected in their Lions awards and organic brand growth.
Cannes Lions veterans share their best advice:
- Prepare and stay grounded
- Embrace curiosity and have fun
- Connect and learn from diverse perspectives
- Remember, even if you miss some events, festival content is available afterward. Stay focused, explore beyond the main venue, and immerse yourself in the energy of the nightly award show.