Canada breaks records at Cannes Lions Live

Canada had a hugely successful Cannes Lions Live this year, as thought leaders and creatives from around the world attended the virtual broadcast event from home.

With 141 entries shortlisted by 478 jurors from 55 countries, Canada took home 52 wins, surpassing the previous record of 44 wins in 2017. Canada had more entries than ever, with 907 submissions, in contrast to a decline in total entries at this years’ competition. In addition to 2 Grand Prix awards, Canadians took home 6 Gold, 17 Silver, 25 Bronze awards, with an additional 2 Bronze in the Young Lions competition. Rethink Canada ranked third out of all independent agencies for Independent Agency of the Year. The total includes 9 awards for work submitted by UK entrants that credit Canadian agency involvement.

Explore Canada’s wins by category, and the details of this year’s Canadian winners:

Canadian Cannes Lions Winners by Category

LionGold LionSilver LionBronze LionGrand Total
Grand Total3142441
Brand Experience & Activation134
Creative Data22
Creative Strategy22
Design145
Digital Craft11
Direct213
Entertainment11
Entertainment Lions For Music11
Film145
Health & Wellness22
Media123
Mobile33
Outdoor11
PR22
Radio & Audio123
Social & Influencer112
Sustainable Development Goals11

Cannes Lions 2020 – 2021 Canadian Winners

EntrantCompanyTitleAdvertiserLionPrizeDescription
RETHINK TorontoHEINZ KETCHUP PUZZLEKRAFT HEINZ CANADABrand Experience & ActivationSilver Lion
COSSETTE TorontoFRIENDS WANTEDMCDONALD'S CANADACreative StrategySilver Lion
RETHINK VancouverEMBARRASSING PLASTIC BAGSEAST WEST MARKETDirectSilver Lion
FCB CANADA TorontoPROJECT UNDERSTOODGOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETYDirectSilver Lion
JUNIPER PARK\TBWA TorontoSIGNAL FOR HELPCANADIAN WOMEN'S FOUNDATIONPRSilver Lion
BBDO TORONTOPARKSCAPESREGENT PARK SCHOOL OF MUSICSocial & InfluencerSilver Lion
FCB CANADA TorontoPROJECT UNDERSTOODGOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETYSustainable Development GoalsSilver Lion
RETHINK TorontoPOUR PERFECTLYKRAFT HEINZ CANADADesignGold Lion
FCB CANADA TorontoPROJECT UNDERSTOODGOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETYDigital CraftGold Lion
BBDO TORONTOPARKSCAPESREGENT PARK SCHOOL OF MUSICSocial & InfluencerGold Lion
RETHINK TorontoHEINZ KETCHUP PUZZLEKRAFT HEINZ CANADABrand Experience & ActivationBronze Lion
FCB CANADA TorontoPROJECT UNDERSTOODGOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETYBrand Experience & ActivationBronze Lion
FCB CANADA TorontoPROJECT UNDERSTOODGOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETYBrand Experience & ActivationBronze Lion
RETHINK TorontoHEINZ KETCHUP PUZZLEKRAFT HEINZ CANADADesignBronze Lion
RETHINK VancouverEMBARRASSING PLASTIC BAGSEAST WEST MARKETDesignBronze Lion
NO FIXED ADDRESS TorontoLOLLI: THE EXHIBIT NOBODY WANTS TO TALK ABOUTCANADIAN CENTRE FOR CHILD PROTECTIONDesignBronze Lion
FCB CANADA TorontoPROJECT UNDERSTOODGOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETYDirectBronze Lion
COSSETTE TorontoSICKKIDS VS. THIS IS WHYSICKKIDS FOUNDATIONFilmBronze Lion
COSSETTE TorontoSICKKIDS VS. THIS IS WHYSICKKIDS FOUNDATIONFilmBronze Lion
RETHINK MontréalBRUTAL POSTINGSÉMERGENCE FONDATIONMediaBronze Lion
TAXI CANADA TorontoSHOPPABLE GIRLSCOVENANT HOUSEMediaBronze Lion
TAXI CANADA TorontoTHE #UNIGNORABLE TOWERUNITED WAY GREATER TORONTOMobileBronze Lion
NO FIXED ADDRESS TorontoSICKKIDS AIRBNBSICKKIDS FOUNDATIONOutdoorBronze Lion
UNION TorontoFREEDOM TAMPONSINTERVAL HOUSECreative StrategySilver Lion
COSSETTE TorontoSICKKIDS MOMS VS: HARD DAYSSICKKIDS FOUNDATIONFilmSilver Lion
UNION TorontoFREEDOM TAMPONSINTERVAL HOUSEMediaSilver Lion
RETHINK TorontoMAKE IT CANADIANMOLSON COORSPRSilver Lion
RETHINK VancouverLOST TAPES OF THE 27 CLUBOVER THE BRIDGERadio & AudioSilver Lion
LEO BURNETT TorontoROBIN HOOD FLOURROBIN HOODDesignBronze Lion
NO FIXED ADDRESS TorontoHAPPY BIRTHDAY, TWITTERCANADIAN CENTRE FOR CHILD PROTECTIONFilmBronze Lion
BROKEN HEART LOVE AFFAIR TorontoUNAPOLOGETICALLY HUMANCASHMERE, PUREX, SPONGETOWELS, SCOTTIESFilmBronze Lion
FCB/SIX TorontoPUBLICLY TRADEDLIFESTYLES HEALTHCAREMobileBronze Lion
ONEMETHOD (A DIVISION OF BENSIMON BYRNE) TorontoRECEATSGOOD FORTUNEMobileBronze Lion
RETHINK VancouverLOST TAPES OF THE 27 CLUBOVER THE BRIDGERadio & AudioBronze Lion
RETHINK VancouverBABY PROOF SPOTIFY ADSIKEARadio & AudioBronze Lion
BENSIMON BYRNE TorontoTHE HIV+ EPISODES "LOSING FRIENDS"CASEY HOUSEEntertainmentBronze Lion
BBDO TORONTOPARKSCAPESREGENT PARK SCHOOL OF MUSICEntertainment Lions For MusicBronze Lion
FCB CANADA TorontoPROJECT UNDERSTOODGOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETYHealth & WellnessBronze Lion
COSSETTE TorontoSICKKIDS MOMS VS: HARD DAYSSICKKIDS FOUNDATIONHealth & WellnessBronze Lion
FCB/SIX TorontoPUBLICLY TRADEDLIFESTYLES HEALTHCARECreative DataSilver Lion
FCB/SIX Toronto'ME TOO.' ACT TOOME TOO.Creative DataSilver Lion

Canadian co-credit awards

EntrantCompanyTitleAdvertiserLionPrizeDescription
Ogilvy London/Ogilvy TorontoCourage Is BeautifulDoveIndustry CraftGrand Prix
Ogilvy London/Ogilvy TorontoCourage Is BeautifulDovePrint & PublishingGrand Prix
Ogilvy London/Ogilvy TorontoCourage Is BeautifulDoveIndustry CraftGold Lion
Ogilvy London/Ogilvy TorontoCourage Is BeautifulDoveOutdoorGold Lion
Ogilvy London/Ogilvy TorontoCourage Is BeautifulDovePrint & PublishingGold Lion
Ogilvy London/Ogilvy TorontoCourage Is BeautifulDoveFilmSilver Lion
Ogilvy London/Ogilvy Toronto“Patricia” / “Amanda” / “Patrick” / "Cinzia"DoveOutdoorSilver Lion
Ogilvy London/Ogilvy Toronto“Patricia” / “Cinzia” / “Amanda”DovePrint & PublishingSilver Lion
Ogilvy London/Ogilvy TorontoCourage Is BeautifulDoveFilmBronze Lion

In addition, the Canadian Young Marketers and Young Lions Print teams each took a Bronze win in their respective categories, which brings the grand total to 52.

As the Canadian representative of the Cannes Lions International Festival of Creativity, we’re immensely proud of all the Canadian teams and very grateful to all the competitors, our Canada Jurors and our Cannes Young Lions jury for another extraordinary year. 

You can explore this year’s award-winning work in the official Cannes Lions Wrap-up site.

The Globe Content Studio team connected with two Canadian jurors and our Young Lions winners, to discuss the biggest creative trends and the biggest takeaways from their experiences in Cannes Lions Live, and the Young Lions competitions.

Read the interviews in the GCS site.

Cannes Lions

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