The latest Vividata release shows The Globe continues to attract Canada’s largest national, weekly print and digital readership.
“Journalism matters, and the Vividata Q4 results confirm that our commitment to investigative news and business reporting are what Canadians value,” said Phillip Crawley, Publisher and CEO. “This investment, combined with our focus on technology to enhance the reader experience, has resulted in The Globe’s continued leadership position among Canadian media.”
Highlights:
- The Globe has a national readership of almost 7 million (Globe weekly newspaper and digital + Report on Business magazine print/digital)
- At almost 6.3 million, our weekly readership (newspaper and digital) is higher than any other individual publisher brand measured by Vividata
- We lead readership in key demographic areas (University grads, MOPES, HHI $100k+, PYI $60+, PYI $100k+)
- The Globe attracts the largest national weekly digital readership of any other digital products at 3.8 million
- We also reach the largest print newspaper readership at 3.8 million
- Compared to 2015, The Globe has increased Saturday print readership to 1.9 million
- Report on Business magazine has the largest print/digital readership of any business magazine (1.7 million) as well as leading in the key demographics above
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Vividata is the amalgamated organization of NADbank and Print Measurement Bureau (PMB).
The study covers Vividata’s 12-month major market rolling database from January 2016 to December 2016, and small market rolling database from January 2015 to December 2016. The Vividata 2016 Q4 study is a single-source survey that provides cross-platform audience measurement for 63 consumer magazines and 72 daily newspapers. The annual national sample of 43,400 Canadians (age 12+) surveyed across 48 markets, is released quarterly as rolling 12-month data.
Due to significant changes to digital readership questions at the beginning of 2016, true comparisons will not be available until the Vividata 2017 Q1 study.
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