On Tuesday, May 24, The Globe took home two awards at the 2016 INMA Global Media Awards in London, UK, for The Globe and Mail Leaders’ Debate on the Economy.
Competing against The Times and Sunday Times, UK and Times of India, The Globe placed first for Best Use of an Event To Build a Brand and was also named a Best in Show regional winner, recognizing the top initiative in North America.
This year’s competition generated 699 entries from 246 news brands in 40 countries, with the winners selected by an international jury of 41 executives representing the worlds of media and marketing. It’s a significant achievement, being judged against both our Canadian rivals and international media giants such as The New York Times, Washington Post and The Economist.
The Globe’s award-winning entry noted four key goals for the Leaders’ Debate: to drive the national discussion on the economy; to grow our audience in Alberta; to show that The Globe can displace traditional broadcast media on matters of national importance; and to showcase The Globe as an agenda-setting multimedia organization. Our success was unmatched:
- Over 520,000 views on YouTube exceeding both the Munk and Maclean’s debates
- #GlobeDebate trended worldwide, reaching #1 in 41 cities, including San Francisco and Chicago
- 83 accredited media covered our content at the Calgary event and over 100 of the city’s most influential business and political leaders, including Mayor Nenshi, were on hand to witness history
- The event generated 241,119,683 media impressions, including over 100M on TV and radio
- Globeandmail.com received 11 million page views on election day and the day after
The Globe and Mail Leaders’ Debate was a success on a global scale because of our people who made it happen and because of partnerships with companies like Google, Twitter, and Birch River Productions, who helped us push boundaries and amplify our reach.
Congratulations to everyone on this accomplishment.
For more information, watch the video from the 2016 INMA Global Media Awards.