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Vividata reconfirms Globe has Canada’s largest weekly readership


The Globe maintains ranking as #1 measured brand

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Today, Vividata, released its Q1, 2016 study that reiterates The Globe and Mail’s leadership position as Canada’s national source of news and business content, with the highest weekly print/digital national audience.

“This data is a testament to our unwavering commitment to provide readers with relevant and exceptional journalism on multiple platforms. We continue to invest in various areas including editorial talent, data & analytics, and digital products to meet the needs of our audiences across the country. It is rewarding to see our total readership footprint of 7 million and digital readership of 4.9 million, the largest brand measured in these areas by Vividata.”

Phillip Crawley, Publisher and CEO, The Globe and Mail

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Attracting Canada’s largest print/digital readership

The Q1, 2016 study reveals that The Globe and Mail attracted a national print/digital readership (Globe weekly newspaper, Globe weekly digital, Report on Business magazine) of 7.4 million. In addition, the study reveals The Globe continues to have the largest national weekly digital readership of any measured brand at 4.9 million.

Similar to the Q4, 2015 study, The Globe’s print/digital readership is higher than any measured brand in all of the key demographic areas (University grads, MOPES, HHI $100k+, Business Decision Makers).

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Report on Business – still Canada’s most read business magazine

Report on Business magazine also maintains the largest readership of any other business magazine in print readership (1,132,000), digital readership (723,000), and print/digital footprint (1,529,000). The magazine also leads all other business publications in the key demographic categories mentioned above.


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About Vividata

The Vividata Q1, 2016 study is a single-source survey that provides cross-platform audience measurement for 70+ consumer magazines and 40+ daily newspapers. The annual national sample of 38,000 Canadians (age 12+) surveyed across 49 markets, is released quarterly as rolling 12-month data.

In addition to providing 360° readership metrics, Vividata delivers a comprehensive database of consumer demographics, media usage, lifestyle and attitudinal data and product usage across 300+ categories. The study covers April 2015 – March 2016.

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