On February 18, Strategy hosted the 2016 CASSIES in which the Globe was proud to return as the platinum sponsor. Celebrating its 23rd year, CASSIES is the only industry awards that recognize business effectiveness based on published case studies.
At the event, Andrew Saunders, Chief Revenue Officer at The Globe and Mail, highlighted the Globe’s commitment as the official representative to the Cannes Lions International Festival of Creativity. Cannes is known for its creativity benchmarking, but there is an increasing focus on tying that to results as well. For the fifth year, the Globe worked with CASSIES to recognize the most outstanding advertising that meets the stiff requirement to enter the 2016 Cannes Lions Creative Effectiveness competition.
This year’s winner of the Globe and Mail Creative Effectiveness prize also took home the most Lions for Creativity from Cannes in last year’s competition. The recognition went to Procter & Gamble’s Always Like a Girl campaign. The prize covers both the case entry fee into the 2016 Effectiveness category in Cannes as well as a full-week delegate pass, which was accepted this year by Leo Burnett.
Congratulations to all of the winners!
To learn more about CASSIES, visit cassies.ca.