Marie-Elaine Benoit, Sid Lee

Marie-Elaine Benoit is the Lead Creative Director of Sid Lee’s award-winning design and branding team. She’s an advocate for creative intelligence in design and is internationally regarded for her cultivation of brand identities and experiences. One of her current passions is Circular Design, the lens through which she led the creation of the award-winning Circular Design for Fashion book for the Ellen MacArthur Foundation.Her work has been awarded by Cannes Lions, the One Show, ADC, the Type Directors Club, Applied Arts, Clio Awards, D&AD, Marketing Awards, Idéa, and more. In 2020 she was named one of AdWeek’s 11 Global Creative Leaders Shaping The World’s Most Inventive Marketing.Marie-Elaine designs beyond the realm of aesthetics. Through purpose-driven ingenuity and storytelling, she creates meaningful and relevant work capable of shaping the people and places it envelops.