New Globe Native insights
Our unique brand of native advertising delivers relevant sponsored content in an experience that matches the look and feel of our editorial space.
Launched seven months ago, our initial results are in. We use Toronto-based Polar’s platform, MediaVoice, which served more than three billion native ads in 2014 on 600 publishing sites.
So, how does Globe Native compare to industry standards?
69% Higher average time spent compared to news publishers globally, using Polar’s platform
14% Higher time spent by Canadian readers of native content
4x Higher average CTR from Canadian readers engaged with native advertising
Learn more about how we can tell your brand story. Visit our Globe Native page for more information.
Our Chief Revenue Officer, Andrew Saunders, recently talked about our native advertising program with eMarketer in this interview.