Source: Vividata Spring 2020
Keep Calm &
Dream On
“When a reader picks up a lifestyle magazine, they’ve already made the choice for themselves that they want to not only be distracted, but be inspired to dream about a life on the other side of the pandemic. Editorially, that’s why it’s important to stay positive and focused on the future.”
Andrew Sardone
Editorial Director
NEXT ISSUE: JUNE
Summer Design and Men’s Fashion Guide
From the inspiring homes of Canadian style insiders to the top trends in architecture, interiors and furniture, our summer design guide offers readers insight into creating a dream space. The issue also captures the season’s best men’s wear, from casual suiting to statement-making timepieces, and outdoor entertaining ideas covering news in food, drink and restaurants.
Cover feature:
How do you create a covetable home out of a garage in an industrial neighbourhood?
Beth Hitchcock profiles a group who put their creative heads together to make it happen
BOOKING DEADLINE: Friday, May 15
MATERIAL DEADLINE: Thursday, May 21
PUBLICATION DATE: Friday, June 19
Fashion & Grooming
ESSENTIALS
For the man who’d rather not wear an oversized watch, a primer on more discreet timepieces. Plus, the classic labels bringing a preppy look back to your closet
FEATURES
After a surge in streetwear, the suit is returning as the centerpiece of men’s wardrobes. For summer, that means learning the new rules of tailoring from casual shapes to soft hues
Design, Travel & Tech
ESSENTIALS
A group of contemporary furniture brands mark big birthdays this year. And our picks from the best designed electric and hybrid vehicles hitting the market
FEATURES
Whether you’re redoing a kitchen, a backyard entertaining space or an indoor/outdoor room, we’ve compiled the freshest colours, shapes and patterns in tile work
Food & Drink
ESSENTIALS
In Toronto, one of the city’s buzziest new restaurants reveals its even more talked about patio. Also, a flexitarian-friendly guide to dishes that will impress your guests
FEATURES
In Hawaii, Charlie Friedmann captures a food scene that’s more diverse than you expect, and tells the history of the islands through the eyes and plates of it most talented chefs
Fashion & Grooming
How do we help your brands and retailers move spring inventory that's cut off from consumers?
Our readers want to shop online for your luxury goods
Our readers are online shoppers, spending on average 30% more than other Canadians. They buy a wide variety of goods including clothing, cosmetics, books and home furnishings and décor.
How do we help brands and retailers encourage consumers to experiment, while also highlighting their grooming basics?
Our readers want to look and feel their best
Our spring fashion features capture Canada’s best outerwear, fine jewellery and special occasion pieces. Design stories look at inspirational ways to update your decor.
Our readers care about self-care
They like to live a lifestyle that impresses (i139) and want to look their best no matter what the occasion (i103)
Globe readers will pay extra for products that elevate their status and demonstrate their personal style. They like to shop designer labels.
Source: Globe Style Advisor Reader Study Oct/19; Globe Internal Analytics
Design, Travel & Tech
How do we help brands and retailers capitalize on the time we’ve spent re-evaluating our living spaces?
Our readers are looking for inspiration
Through weeks of physical distancing, our readers have been in their homes, thinking, “maybe I should repaint that wall,” “this spare room actually works as a home office but it needs some love,” “if I’m going to be stuck in the backyard all summer, I should make it look nicer…”
As consumers are now much more comfortable with making big furniture and housewares purchases online, our readers are looking to design and décor to inspire a sense of hope through the pandemic and beyond.
Connect with our audience to help them understand how they can create their dream space from the comfort of their couch.
Our readers care about decorating and like to entertain at home
They find inspiration from reading about home décor trends (i105).
Spending 30% more online than other Canadians, our readers buy a wide variety of goods, including home furnishings and décor.
Quality and craftsmanship are most important to Globe readers when it comes to the brands and products they buy.They shop often – most shop 6-to-11 times per year for luxury goods.
Source: Globe Style Advisor Reader Study Oct/19; Globe Internal Analytics
Food & Drink
How do we help brands and retailers connect with readers who have developed new interests?
Our readers love to entertain – online and in-person.
Audiences across the country, who have never had time to pursue an interest in cooking are discovering they enjoy making elaborate meals. Groups of friends and family are meeting for drinks over video conferencing and often one-upping each other with their cocktail-making skills.
With the relaxation of lockdown approaching, people will emerge coveting the opportunity to update their kitchens, entertaining spaces, bar carts and new ways to feed these passions.
This industry can connect with our audience to help them understand how they can create their dream space from the comfort of their couch.
Our readers care about entertaining at home and aim to impress
They like to live a lifestyle that impresses (i139) and enjoy entertaining at home (i104).
Our readers are online shoppers, spending on average 30% more on a wide variety of goods, including home furnishings and décor.
Globe readers are influencers, often buying new products before most of their friends and they’re relied on for advice about brands and products.
Source: Globe Style Advisor Reader Study Oct/19; Globe Internal Analytics
March
Travel in 2020
BOOKING DEADLINE
Friday, February 7
PUBLICATION DATE
Friday, March 13
April
The Business of Style
BOOKING DEADLINE
Friday, March 13
PUBLICATION DATE
Friday, April 17
June
Summer Design Guide
BOOKING DEADLINE
Friday, April 17
PUBLICATION DATE
Friday, June 19
September
The Fall Fashion Issue
BOOKING DEADLINE
Thursday, August 7
PUBLICATION DATE
Friday, September 11
October
Autumn Men’s Wear
BOOKING DEADLINE
Friday, September 3
PUBLICATION DATE
Friday, October 9
November
Holiday Gifts and Entertaining
BOOKING DEADLINE
Friday, October 16
PUBLICATION DATE
Friday, November 20
March
THE TRAVEL ISSUE
The world of luxury travel is evolving as consumers seriously consider the sustainability and lifestyle benefits of their vacation choices. Our annual travel issue is their guide to inspiring adventures that deliver unique experiences and enrich an interest in fashion, design, food and drink. In our Omnibus section, we share news on 2020’s top destinations, while our Essentials market pages gather great getaway gear and break down wanderlust-sparking trends. Features go deep into must-visit locales from buzzy Tokyo to design-savvy Sao Paulo.
BOOKING DEADLINE: Friday, February 7
MATERIAL DEADLINE: Thursday, February 13
PUBLICATION DATE: Friday, March 13
April
THE BUSINESS OF STYLE
The April issue highlights the ways that the luxury consumer experience is evolving and helps our audience feel confident that the stylish things they’re coveting this season will make them feel good – and are good for the world.
This year, we focus on how creative voices are returning to the centre of the conversation in fashion by highlighting the ways brands collaborate with designers and artists. In this edition, you’ll also find our primer on spring’s top collections and the season’s big beauty ideas.
BOOKING DEADLINE: Friday, March 13
MATERIAL DEADLINE: Thursday, March 19
PUBLICATION DATE: Friday, April 17
June
SUMMER DESIGN GUIDE
From gorgeous summer homes to unique urban backyards and balconies, Canadians’ interest in design heats up as we embrace warmer weather. For May, we compile all the ways our readers can create their dream space outdoors and make the most of the season, including cottage architecture, patio furniture and gardening finds.
This issue also focuses on the season’s men’s-wear including suiting, timepieces and grooming picks. In food and drink, look for outdoor entertaining tips, and in travel, last minute ideas for where to spend your summer time away.
BOOKING DEADLINE: Friday, May 15
MATERIAL DEADLINE: Thursday, May 21
PUBLICATION DATE: Friday, June 19
September 2020
THE FALL FASHION ISSUE
Fashion is an era when idiosyncrasy trumps trends but developing an individual sense of personal style can be a tricky task. The fall fashion issue profiles the ways designers and dressers translate who they are into the pieces they create and wear. In this edition, you’ll also find features on autumn’s big launches in retail, cosmetics, fragrance, furniture, destinations and restaurants and understand how they’re changing the direction of style. As always, we end off the issue by spotlighting a game-changing lifestyle book.
BOOKING DEADLINE: Friday, August 7
MATERIAL DEADLINE: Thursday, August 13
PUBLICATION DATE: Friday, September 11
October 2020
AUTUMN MEN’S WEAR
Where will the men’s fashion pendulum swing this October? Toward another season of sporty, streetwear-influenced attire or in the direction of a more formal wardrobe? Our autumn men’s-wear issue has the answer, and makes the case for a closet that mixes it all together. We’ll also spotlight skincare, hair and fragrance products that help transition your grooming routine from warm to cool weather.
Design coverage captures the best cozy spaces while travel stories suggest all the places worthy of a winter escape.
BOOKING DEADLINE: Friday, September 3
MATERIAL DEADLINE: Thursday September 10
PUBLICATION DATE: Friday, October 9
November 2020
HOLIDAY GIFTS AND ENTERTAINING
From the sea of seasonal gift ideas, 2020’s holiday edition of The Globe and Mail Style Advisor assembles the best presents for every fashionista, beauty buff, design-devotee, frequent flier and epicurean on your list.
Fashion features capture winter’s best outerwear, fine jewellery and special occasion pieces. Design stories look at festive ways to update your decor. And a more robust food and drink lineup covers unexpected entertaining concepts for everyone preparing to host – or attend – a month’s worth of get-togethers.
BOOKING DEADLINE: Friday, October 16
MATERIAL DEADLINE: Thursday, October 22
PUBLICATION DATE: Friday, November 20
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