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Globe Books Podcast

Book time with Canada’s most influential audience.

Book sales are up and niche podcasting is thriving. Podcasting continues to explode in popularity to become an integral part of today’s media landscape.  Nearly 12 million Canadian adults (38% of the 18+ population) have listened to podcasts in the past year.

The Globe Books Podcast will bring the best of The Globe’s book section and journalism to each episode.

Source: Signal Hill Insights/TPX, 2021 Canadian Podcast Listener report

Books Podcast

Diverse. Educated.
Ready to be captivated.

Elevate your brand in a positive, engaging, and smart space

The Globe Books Podcast is smart, captivating, funny and thoughtful. Audiences will be feeling as if they’re curling up with a good book.

Each episode will delve deeper into the books Canadians love. An interview-style broad approach allows us to produce a books podcast that captures the breadth of what it means to be a good writer and what constitutes a great book. Audiences will hear from a variety of fiction writers, journalists, politicians and celebrities.

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Amplify your brand

With a duration of approximately 12 weeks, the 2022 / 2023 Globe Books Podcast sponsorship is tailored to support your business goals and objectives. 
The sponsorship includes:

PODCAST

Six episode sponsorship

100% SOV of Pre/Mid & Post Roll

  • High impact podcast promotion across print, digital, email, social channels with “sponsored by” branding elements

BOOK CLUB EVENT

Exclusive sponsor

60-minute webcast, hosted by The Globe and Mail Book’s Editor and recorded for post event viewing

  • High impact pre-event promotion across print, email, social channels
  • Speaker integration opportunities (pending editorial approval) and “sponsored by” branding elements
  • Post-event marketing to amplify topic-sponsor connection

DIGITAL

Sponsorship and 
enhanced targeting

Globe Books section X 3 months

100% SOV (300×250, 300×600, 728×90)
630,000 Impressions

Books Newsletter Sponsorship
24,000 Subscribers per newsletter

Enhanced Targeting:
Audience/Contextual & Content Retargeting

PRINT

Books features sponsorship

½ Page in the Books Preview , Books Gift Guide, plus a Books Feature

Globe Books Newspaper sections

Influential. Responsive. Listening.

The data shows podcast listeners represent an ideal market segment for sales leads generation: young, diverse, affluent and highly educated professionals.

The Globe books audience connects with readers of all ages, with nearly equal distribution across key demos. The male and female ratio is also an even split.  Partner with one of Canada’s most trusted brands and connect with exceptional audiences:

#1 reach to business decision makers

Our audience are responsible for over $90.4 Billion of purchase influence

#1 reach to high income households

We are 71% more likely to attract affluent Canadians with a HHI of $200k+

#1 reach to high net worth Canadians

Our audience has over $933 Billion in investable assets


Source: Vividata Spring 2022 Study, National, 18+ (Globe Weekly print/digital)

They are 11.7x more likely to be interested in these topics:

Technology

Retail

Media

Construction

Automotive

Food

Telecom

Real Estate

Source: Permutive Audience Insights, Q1 2022. Based on Globe and Mail | Book Lovers + Globe and Mail | Books | Newsletter Subscribers

Take the next step.

Get complete information about how partnering with the Globe Media Group builds your strongest connection to Canada.

Globe Books Podcast and Book Club

351 King Street East, Suite 1600
Toronto, M5A 0N1
advertising@globeandmail.com 

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