Digital Audience Update
Comscore March 2020
With the escalation of the COVID-19 pandemic forcing the majority of Canadians to stay home, people have been accessing news sites in record numbers, to keep on top of the situation.
According to Comscore, the News and Information category has seen huge increases in Unique Visitors, Visits and Total Minutes.
With millions of people, coast-to-coast, turning to the sources they trust the most, The Globe has attracted the largest audience in our history, making us Canada’s fastest growing news publisher.
The Globe has seen record-breaking audience growth
In March, The Globe recorded its highest-ever digital audience, reaching 12.4 Million Canadians and 39% of the total digital population.
The Globe and Mail - Key Metrics
Source: Comscore Media Metrix Multi-Platform, March 2020, Canada
Unprecedented growth across Globe content sections
CANADA
6M UVs
+312%
BUSINESS
2.7M UVs
+215%
OPINION
2.1M UVs
+143%
POLITICS
2M UVs
+183%
INVESTING
1.7M UVs
+112%
WORLD
1.6M UVs
+182%
LIFE
857K UVs
+30%
REAL ESTATE
277K UVs
+32%
Source: Comscore Media Metrix Multi-Platform, Mar 2020 vs Dec 2019, Canada
The Globe is Canada’s fastest growing source of news
Top news and information properties by % Growth
Source: Comscore Media Metrix Multi-Platform, News/Information (Top 10), Mar 2020 vs Dec 2019, Canada
The Globe is your first choice to reach key audiences
The Globe delivers #1 reach vs. other newspaper sites across A25+, A25-54, A35+ and A35-54 demographic groups
Source: Comscore Media Metrix Multi-Platform, March 2020, Canada (Custom list of newspaper sites)
Globe audience profile
Source: Comscore Media Metrix Multi-Platform, March 2020, Canada; *Desktop only
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